The Next Africa: An Emerging Continent Becomes A Global Powerhouse

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The Next Africa will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world’s margins to the global mainstream.

In the coming decades the magnitude of Africa’s markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa’s progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story.

Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis,The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa’s relationship to the world.

Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts.

The Next Africa introduces readers to the continent’s burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa’s transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent’s success together.

Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be “The Hopeless Continent”, nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress.

The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power–a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.

The Authors

 

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Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis,The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa’s relationship to the world.

http://www.amazon.com/Jake-Bright/e/B00QL084RY

The Development Of Africa And Asia Through The Lenses Of Technology And Communication

ICT 3Modern technology, through communication and internet have influenced and enhanced Africa’s development, in a way that lives of many throughout the continent have significantly improved. The demand of ICT companies in Africa, have created fast growing mobile and internet markets providing employment to thousands of people.

A country without technology economy can never grow. It is therefore the effort of every government in Africa to invest into ICT facilities to sustain the economy. Technology is therefore essential and important establishing sustainable startup companies and firms in Africa. Today, several major technology trends are shaping the lives of Africans and the economies, with many formidable mobile companies, with communication tools such as the internet and telephone enabling quick access to every part of the world.

Let’s have a glance at the effect of ICT trends in Ghana, choosing MTN as an example. Officially launched in 1994, MTN Group is a multinational telecommunications group, operating in 21 countries throughout Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN” Detailed Report Data for 30 September 2010, MTN recorded 134,4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.

MTN MobileMoney,  a service which allows users to perform micro-financing and transfer money from their mobile device, has been adopted across the continent. The basic satisfaction behind this is the answer to customers’ dream of enjoying basic financial services on their mobile phones everywhere they go in Ghana and above all one doesn’t need a bank account to cash his or her money. This service provided by MTN in partnership with banks is also available on the internet. MTN MobileMoney service is recommended to be secure, simple, fast and convenient solution for money transfer and other transactions including reloading of MTN airtime units.

Let’s have a quick glance at India. What is a successful strategic technology? That is an existing technology that has matured, which is the case of India.  The country has become an IT brand among the global countries over the years, with strong policies base in education, well-established telecommunication & infrastructure facilities and favourable market conditions that prevail. Many Indian cities are now holding prominent places in the global IT map. Now India stands out as one of the biggest and fastest growing economies in the world.

The country’s matured technology offers an opportunity for strategic business advantage, continuing expansion in foreign firms owned establishments in India, with its emergence as favorite sector for local Indian investors and talented entrepreneurs. Yet Indian IT industry is still only in its very early stages of development both internationally and domestically and has strong growth potential.

The industry growing at 40 percent per annum between 1994 and 1999, with software exports alone more than 50 percent, earned revenue growth IT industry from $1 billion in 1990 to $8 billion in 2000, envisioned to reach $100 billion in 2008.

“While predicting the future is hard to do, it’s indubitable that the Internet and mobile technology will improve the lives of many Africans in the years to come,” said tech expert Rudy de Waele, who assists global brands and companies with cutting edge open innovation strategy on how to mobilize their business and products through projects, research, strategy, presentations, workshops and brainstorms.

ICT developed and developing continents, such as Africa and Asia hold its own communications future, as talent shines through and the continent becomes leading innovator, manufacturer and exporter throughout the continents and of the rest of the world.