How To Promote A Book Without Using Social Media By Barbara Beckwith

Social 3Book promption without Social Media (Article Originally published in BuildBookBuzz)

Many authors think they can’t promote a book without using social media. That’s bad news for the countless who don’t enjoy using social networks or don’t want to learn how to use them effectively. (Are you one of them?)

There’s good news, though! Those who think they can’t promote books without Facebook, Twitter, Pinterest, or any other social network are wrong. Publishers and authors promoted books successfully long before the advent of social media.

Those of you who want to avoid using social networks can do just that and enjoy success without posts, tweets, shares, or updates. But you can’t do nothing – you have to use other tactics to reach your target audience.

Learn nine non-social media tactics you can use to promote fiction and nonfiction in this week’s article:

Marketing beyond social media

When I asked authors in the Build Book Buzz Facebook group what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”

Easy.

Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.

With that in mind, here are nine things you can do to promote your book without logging in to a single social media account. They’re in no particular order.

1. Guest blogging

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and contacting the owners to propose that you write an article for the blog that will interest its readers.

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well.” Here’s more advice on “How to be a great guest blogger.”

2. Book fairs

Exhibiting at these local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments. If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.

3. Publicity

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find lots of information about how to get publicity on this site.

Typing “publicity” into the search box on the right generates a list of articles, as does searching for “media.”

The “Book Marketing 101″ courses (one each for both fiction and nonfiction) on the training page also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates.

4. Create a holiday

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling Raggedy Ann’s “real” story could create Raggedy Ann Day),  and you have to spread the word about the special day you’ve created (publicity is a good option).

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events. The deadline for the next book is April 15.

If your holiday is quirky, contact the folks at Holiday Insights to get listed on their site.

5. Speaking

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.

Authors and public speaking: 5 reasons to be an author who speaks” will talk you into speaking to groups about your favorite topic.

6. Email marketing

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?

Nothing.

But you own your email list. Even Mark Zuckerberg can’t take that away from you.

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list,” then read, “What should I send to my author e-mail list?

7. Book signings

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity.” Learn what popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings.” Get how-to tips from “Your book signing event tool kit.”

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.

8. Create an event with other authors

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo. Collectively, you can Entertainmentattract a large audience of people who enjoy reading the types of books you write.

9. Meet with a book club

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs.”

Pick the one option of all of these that appeals to you the most and learn how to do it well. You will see that you enjoy book promotion more — so you’ll probably do more of it. That, in turn, will lead to more success.

Take that, Twitter.

What do you do to promote your book that doesn’t involve social media? 

– See more at: http://buildbookbuzz.com/promote-a-book-without-using-social-media/#sthash.hsoxgoBw.dpuf

Africa: Destroyed By The Gods

Ako 3My motivations for writing this book came from the pain I feel when I see the havoc foreign religions have wrought on Africa, especially in the last three decades. Traditionally, Africans are a deeply spiritual people. It is sad and painful to see how our deep spirituality was used to turn us into unthinking zombies.

It appears like the African elite, by which we mean the political as well as the spiritual elite, are in cahoots to keep the people in perpetual ignorance. Some ideals the European Missionaries preached, like “Love thy neighbour,” are not ideals they were prepared to abide by. They served to transform our conquerors into saviours to worship. Sadly, these are the same ideals our pastors today use to render us into unthinking masses of simpletons, so that they and the political elite can continue to loot our national resources.

By successfully turning themselves into ‘men-of-god,’ the priests transformed themselves into venerable agents of the creator, so it’d be sacrilegious to question or attack them. An important question we need to ask ourselves as Africans is what single benefit we have achieved with all the prayers, holy retreats and the burning of candles we have engaged in over the years. We also need to ask the pastors and the archbishops why they are not prepared to wait for their own paradise in afterlife.

Although we did not set out to write a comprehensive critique of the Christian religion, we show enough evidence to demonstrate that it was a religion deliberately founded on fraud. There are abundant historical records to show that the central figure of Christianity, Jeshua or Jesus, was a Roman invention; he never exist as a historical person. There is abundant evidence to show that the book the Christians called the Holy Bible were collections of ancient fables gathered by wandering habirus (Hebrews), and that they are not accurate historical narratives. Many of them were consciously forged stories.

The records are in the public domain to show that the books that made up the Bible were selected at the First Council of Nicaea, convened by one of the most murderous of Popes, Constantine, in AD 325. Also in the public records is how the King James Version of the Bible was put together at the urgings of one of the worst killers to grace the English throne, King James. My sadness at the havoc the Christian religion wrought compelled me to start writing about it.

I hope that my struggle will propel other honest Africans to begin to challenge the false preaching of the Christians and, hopefully, regain some of our African patrimony before they are totally destroyed by the lies the Christians peddle. We Africans need only to sit and do some thinking. If, as almost every scientist today knows, we are the first people on earth, how do we end up worshipping a Semite god? Another question we ought to ask ourselves is why is it that we are the only people that do not worship a god in our own image and in our own language? Apart from Africans, every society creates its own god in its own image.

This is not a complete evaluation of the Christian religion, but we provide enough materials for the honest investigator to search for and find the truth. We provide enough proof and suggestions to make the honest Africa do his own study, and discover that, contrary to what his pastor says, the Bible is not a correct historical document. On these pages, I set forth my views on the Christian religion. I urge that they be read in the same honest spirit they were written.

The Author

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Femi Akomolafe is a Nigerian writer, author and a television producer.  A passionate Pan-Africanist, he writes as a columnist for the Accra-based Daily Dispatch newspaper. The globetrotter Femi lives in both Europe and Africa.

His extensive work reflects on Africa-related issues in his books and for various newspapers and magazines. He was the producer of the FOCUS ON AFRICANS TV Interview programme for the MultiTV Station.

He is also the CEO of Alaye Dot Biz Limited Dot Biz, a Kasoa-based Multimedia organisation that specializes in Audio and Video Production. Despite his busy activities, Femi always has time for his family.

http://www.amazon.com/Mr-Femi-Akomolafe/e/B00MCZ00G0/