Book Review: How Fake Reviews Have Tarnished The Image Of The Publishing Industry

REVIEWReviews influence the majority of people, including readers, when they shop online, but many are fake.

Apart from promotion, marketing and the effectiveness of the social media, book review plays an important role in the sales of books. A good review reflects on how good or great the book is, giving it a unique recognition, to entice book readers to go for the product.

Writing a book without any effort to sell it, is like putting a lighted candle under an upside down bucket, no one will see the ray of light, supposed to brighten the environment. As a matter of fact, as an aspiring writer, I thought writing a book was the toughest thing on earth, until I realized that the hardest part of being an author is facing the reality of promoting or marketing your book.

Like flowers depend on rain or water to blossom, every writer dreams of getting a good review to enhance the sales of his or her book, unfortunately, review doesn’t come easy. Since it doesn’t come easy, many resort to the means of dishonesty, by faking reviews, at many bookstores, including Amazon, Createspace and Barnes and Noble.

Life is full of dishonesty and cheating to the extent that, if you don’t follow up to live in that category, you are considered a fool in the society. The desire to make it to the top, has brought corruption in the book review industry today. Many pay for book review, something I will never do, the fact that I consider it a bribe to someone to review my book. If you are confident your book is good, please desist from paying for review. This is an advice I will give to any genuine author.

Let’s take for example, if my book isn’t good, since I have paid to be reviewed, there is a certain pressure on the reviewer to give me a good review. In my opinion, an author should rely on a review from an unknown reader. Just be patient, no matter how long it takes. Don’t let the desire to sell your book at all cost, push you into certain things which question your integrity and diminish your credibility as an author or writer.

Ellory 8

Cheating ‘Bestselling, award-winning author, R.J. Ellory. He was exposed after faking his reviews for years to reach the top.

One of the famous writers who resorted to dishonesty, by cheating to the top is R.J. Ellory. The cheating ‘Bestselling, award-winning’ author, was caught faking Amazon reviews for both his own books and the books of his competitors. Ellory was caught writing fake Amazon reviews by fellow author Jeremy Duns online. He praises his own work and faked reviews against his competitors, he saw as his enemies.

He sold millions of books under false reviews, while his followers acknowledged him as one of the world’s greatest writers. There are many genuine writers with good stories, because they aren’t cheating, no one knows, cares or classifies them as good writers or authors. They don’t even have enough followers on Twitter or Facebook, because we are in world that liars and cheats are easily accepted in the society, because they often appear on the television to deceive the people.

Recently one of the biggest online bookshops has deleted many reviews they suspected to be fake. Patience moves mountains. As writers and authors aiming to sell our books, we should take our reputation and credibility into consideration to live clean.

Advertisements

Twitter: The Cheating Games Many Users Play On That Social Media

Twitter 4

‘Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but unregistered users can only read them.’ That’s the sweetest and shortest introduction of this famous social media, business men, entrepreneurs and people from all walks of life engaged for their livelihood.

On Twitter activities are tweeted, mails are exchanged and friendships are made. However, since every society there are both good and bad people, the same way the social media is occupied by both good and bad people, including people that take the advantage to cheat and those that do desperate things just to gain followers.

I registered on Twitter in 2011. Among all the social media, Twitter was the one I gave less attention to, concentrating much on Facebook. It seems I didn’t know the worth or significance of the Twitter that time. I got notification of every follower, but ignored without following back. Probably I wasn’t  even aware that I need to follow back, because I was green and amateur to social media.

After learning much about Twitter, it was too late and most of those that followed me were gone and when I became more serious on Twitter, following back my new followers, I realized that the social media I had ignored for over two years, worth more than ‘silver and gold.’ Frankly speaking, it is not easy to build or solicit for followers. People are crying to be followed on Twitter, because the more followers you have, the evidence that you are either celebrity or an important person in the society.

The hard way to generate followers genuinely without purchase, has increased dishonesty and cunning activities on Twitter. Out of the blue comes a message of followers. You want to be honest and sincere, so you follow them back, but after two or three days, those you sincerely followed them, unfollow you to increase the number of their followers. Some even do that the same day. Most people who do that profile reads “Following 1,257, Followers 315. Instead of them ‘unfollow’ those who aren’t following them, they unfollow the follower, they think aren’t important to follow.

Thanks to ‘Tweepdash’ which gives me information of those unfaithful ones to weed them out from my yard. On Twitter you see profiles like ‘Be Distinct.’ He wants to fly but has no wings and wants to be a celebrity by means of Twitter. He follows you and a day after he unfollows. This is the style many Twitter users adopt to increase the number of their followers and be ‘distinct.’

I wonder why people make a fun of themselves in this manner and think they are very intelligent. Greed is everywhere and wherever it exists, corruption and dishonesty rule. People pay for book review to be given a good review and many writers who hate to do such things, are merely seen as bad writers, because they see no review yet for their books.

I will always be happy even if I have one follower, because there is a reason that person followed me. I’m fortunate to have great authors such as Joel Friedlander, CNN’s Jim Clancy and musicians such as Chuck D of Public Enemy and Digital Underground following me on Twitter.

Social Media Tips: WordPress: It looks like your Facebook URL is incorrectly configured. Please check it in your widget settings.

wordpress 8

Connecting social media buttons from ‘WordPress’ to Twitter, LinkedIn, Pinterest etc, is very easy but with facebook, it’s sometimes a little bit complicated, even though connecting ‘Facebook like button’ to your Facebook Page is very simple. Recently I changed my Facebook personal page  to business page. I regretted. I couldn’t like a page, contact a friend or comment on any article. I cancelled the business page to reverse it to personal page, but I haven’t been successful yet.

It was just this week, after connecting the social media buttons to my accounts successfully, Facebook alone failed again with this message from ‘WordPress’: “It looks like your Facebook URL is incorrectly configured. Please check it in your widget settings.” This message is seen as soon as you log in to your blog.

Many bloggers are frustrated about this notice they see everyday, but this is something bloggers shouldn’t be worried about, because the message is just to remind you to fix it . That means ‘WordPress’ cares about the users. It’s only the blogger who just logged in sees that message, those that visit your blog or readers don’t see that message available on your blog. So don’t worry be happy.

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

Neal

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities.
After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to:
  • Create a sales-oriented profile and connections policy to attract more leads
  • Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
  • Set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website
  • Optimize your Linkedin presence as part of your social media optimization efforts.
  • and much more.

This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

The Author
Neal 2
Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA in Social Media Marketing Program.
            As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.
            Maximize Your Social is Neal’s third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
The author is offering one of his books to readers free, which can be downloaded at: http://goo.gl/8nWl89

2014 in Blogging: Annual Report From WordPress

Readers are always looking for something new, truth and interesting articles to read. I am very glad, my blog “The Reading Cottage” under Author Joel Savage, has generated a lot of traffic, especially on Aids and Ebola issues, within a very short period I commenced posting articles on this blog.

Read 2

Reading interesting article gives satisfaction equally like making the best love with your partner.

<p>The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.</p>

<a href=”https://joelsavage1.wordpress.com/2014/annual-report/”><img src=”//s0.wp.com/wp-content/mu-plugins/annual-reports/img/2014-emailteaser.png” width=”100%” alt=”” /></a>

<p>Here’s an excerpt:</p>

<blockquote>A San Francisco cable car holds 60 people.  This blog was viewed about <strong>1,300</strong> times in 2014.  If it were a cable car, it would take about 22 trips to carry that many people.</blockquote>

<p><a href=”https://joelsavage1.wordpress.com/2014/annual-report/”>Click here to see the complete report.</a></p>

I will take the opportunity to wish all readers, my likes and followers Happy Xmas Holidays and New Year in advance.