Amazon’s Lawsuit Against Fake Reviews

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Original article posted on Amy Harrop’s Blog by Haya

Fake Amazon reviews. You know about them, you might have even bought a few or considered them. It really doesn’t seem that harmful initially, you’re just trying to get the ball rolling by having some reviews placed on your product, and besides, you know that it’s that great, so what harm is there in placing a few reviews? Well, according to the latest lawsuit from Amazon, those fake reviews could be really hurting the company and its integrity. Not only is Amazon stepping up its measures to ban fake reviews, but they are suing sellers of reviews to stop this practice dead in its tracks.

This lawsuit targets all fake reviews for all products. From vacuums to HDTVs, fake reviews have been a cancer that some sellers have used to boost their sales. While we will largely focus on how these reviews affect Kindle and paperback books, this lawsuit is against fake reviews for every product.

Amazon’s Wording

According to the lawsuit, Amazon expressly says that fake reviews are a method by which some sellers attempt to improve their competitive advantage by making their product seem better than what it really is. This is done by creating inauthentic and often inflated reviews that exalt the product as the savior as a genre or the best thing you can possibly buy, but the truth is that the product might be substandard or not worth all the fanfare. This also makes consumers more willing to buy the product based on the glowing reviews, though they may not really like it after they read it.

This also creates distrust in the Amazon brand, as many consumers will wonder if those five-star reviews are real, and they will understandably doubt the integrity of both reviewers and Amazon in general, which leads to reduced sales for everyone involved.

The Truth

Yes, these reviews can be misleading and they do create distrust in the Amazon brand, but let’s examine the truth of these fake reviews. First of all, it’s usually easy to spot the fake review. Most five-star reviews will either be short and sweet (ie: “really did the job, loved it!” or “this book is great, recommend it to all my friends!” or “I’m going to read this book again and again.”) or they give a very detailed look into the product to saw who it’s for and why it’s great.

Fake reviews, on the other hand, will be glowing beacons, espousing just how amazing the product is and glossing over any shortcomings. The grammar and tone will seem mechanical, like it’s not coming from a consumer, and it will use persuasive language to try to get people to buy the product. While there are certainly fake reviews that do the job and come off as consumers, the majority are fairly easy to spot.

There are also some people who wonder how serious this lawsuit is because Amazon recently had an expose about how bad their working conditions are, and they might be using this lawsuit to both distract and to shine light on how consumer-friendly they are. While it’s hard to tell for now since Amazon really is going ahead with this lawsuit, their intentions might be less than pure.

Do Fake Reviews Really Work?

As stated above, most fake reviews are easy to spot, so you might think that these authors don’t get any rewards for their unethical (and possibly soon illegal) behavior, but you’d be wrong. Take the case of John Locke (not the classical writer, but a make-money-fast and novelist modern writer) who used fake reviews to gain his way to the top. For example, his book “How I Sold 1 Million eBooks in 5 Months” contains a number of fake reviews, and you can find them in many of his other books. Several of his books were bestsellers.

There’s also smaller cases like Dagny Taggart’s “Learn Spanish in Seven Days.” There are a significant number of five-star reviews, however a truly impartial review found a number of accent marks that don’t exist in the Spanish language, numerous grammatical errors that were likely made by poor online translations and very basic conversations that wouldn’t help you much in the real world. The only way to get so many great reviews with these many issues would be by buying them (https://www.washingtonpost.com/news/the-intersect/wp/2015/10/21/how-an-industry-of-amazon-entrepreneurs-pulled-off-the-internets-craftiest-catfishing-scheme/).

According to Amazon’s own internal memos, they know that at least 60% of reviews are fake, and they also understand that stopping this flood is close to impossible. While finding authors who have used these reviews to skyrocket to the top can be difficult, you can find a list of unethical authors here who have used or are suspected of using fake reviews: https://zonalert.wordpress.com/2014/08/23/onlie-ratings-and-reviews-are-fake/.

Effects on Writers

So, even if they aren’t as serious as they are pretending to be, what are the effects on writers? First of all, I hope you never bought any fake reviews or planned to. They rarely have a lasting effect (often causing more harm to your brand than good due to the associated distrust), and more than likely Amazon will be taking stronger methods to remove and block these fake reviews. They might even, though it is quite unlikely, start penalizing authors who use these tactics with harsher punishments.

It might be long and arduous, but the best thing you can do is try to coax good reviews out of people by offering an amazing product. It isn’t as instantaneous as buying one, but it’s the best and more fruitful method as these reviews will be trusted and they will help build your brand. If you have bought fake reviews, then all you can really do is wait it out and see what Amazon does with this new lawsuit. You might be safe, but it’s best to rethink your marketing strategy.

Conclusion

While this might just be a ploy to get attention away from the darker sides of Amazon, this is still a real lawsuit and Amazon is currently planning to go after sellers of these fake reviews to punish them and to show authors (and other sellers) just how serious they are about removing these reviews and restoring trust in the Amazon brand.

Regardless of their intent, it’s best to steer clear from these fake reviews. Hopefully you haven’t bought any yet, but if you were planning to, now is definitely not the time.

Link to original article: http://amyharrop.com/amazons-lawsuit-against-fake-reviews/amazon-2/

Book Review: How Fake Reviews Have Tarnished The Image Of The Publishing Industry

REVIEWReviews influence the majority of people, including readers, when they shop online, but many are fake.

Apart from promotion, marketing and the effectiveness of the social media, book review plays an important role in the sales of books. A good review reflects on how good or great the book is, giving it a unique recognition, to entice book readers to go for the product.

Writing a book without any effort to sell it, is like putting a lighted candle under an upside down bucket, no one will see the ray of light, supposed to brighten the environment. As a matter of fact, as an aspiring writer, I thought writing a book was the toughest thing on earth, until I realized that the hardest part of being an author is facing the reality of promoting or marketing your book.

Like flowers depend on rain or water to blossom, every writer dreams of getting a good review to enhance the sales of his or her book, unfortunately, review doesn’t come easy. Since it doesn’t come easy, many resort to the means of dishonesty, by faking reviews, at many bookstores, including Amazon, Createspace and Barnes and Noble.

Life is full of dishonesty and cheating to the extent that, if you don’t follow up to live in that category, you are considered a fool in the society. The desire to make it to the top, has brought corruption in the book review industry today. Many pay for book review, something I will never do, the fact that I consider it a bribe to someone to review my book. If you are confident your book is good, please desist from paying for review. This is an advice I will give to any genuine author.

Let’s take for example, if my book isn’t good, since I have paid to be reviewed, there is a certain pressure on the reviewer to give me a good review. In my opinion, an author should rely on a review from an unknown reader. Just be patient, no matter how long it takes. Don’t let the desire to sell your book at all cost, push you into certain things which question your integrity and diminish your credibility as an author or writer.

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Cheating ‘Bestselling, award-winning author, R.J. Ellory. He was exposed after faking his reviews for years to reach the top.

One of the famous writers who resorted to dishonesty, by cheating to the top is R.J. Ellory. The cheating ‘Bestselling, award-winning’ author, was caught faking Amazon reviews for both his own books and the books of his competitors. Ellory was caught writing fake Amazon reviews by fellow author Jeremy Duns online. He praises his own work and faked reviews against his competitors, he saw as his enemies.

He sold millions of books under false reviews, while his followers acknowledged him as one of the world’s greatest writers. There are many genuine writers with good stories, because they aren’t cheating, no one knows, cares or classifies them as good writers or authors. They don’t even have enough followers on Twitter or Facebook, because we are in world that liars and cheats are easily accepted in the society, because they often appear on the television to deceive the people.

Recently one of the biggest online bookshops has deleted many reviews they suspected to be fake. Patience moves mountains. As writers and authors aiming to sell our books, we should take our reputation and credibility into consideration to live clean.

How to Market With Articles

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By Darwin Moore

Article marketing has a lot of power to attract web traffic, turn that traffic into customers, and make several sales a day. You can use article marketing to sell any product on earth, from a house, to a car, to a computer to a software package, to a pen or paper, as long as you can earn a commission, article marketing is the perfect way to make sales.

First you need to become an expert in the profitable niche. Insurance products require you to have deep knowledge about insurance, your article is the sales man and a poor article will not make a reader stay long and much less purchase anything from you. Start by perfecting your knowledge about those profitable niches and turn article marketing into a power house of money.

Second, you need to write a long article. Small articles do not present the reader with much expertise, do not show you are a true expert, just another writer trying to sell them something. Longer articles possess more keyword count and keyword diversity. The ideal article is always at least four hundred keywords long and the perfect article at least one thousand keywords long. Those writers with free time should aim to keep the article as long as possible specially for expensive products. Trying to sell a computer and earning 20% of the revenue? You definitely need to write at least three thousand words, like a sales letter.

Third keep the reader interested in reading more about your expertise. If the directory allows, place several related reading links and focus on the product, send the reader to an article that is similar to the article the reader just read. For example you can write about computer search and in another article internet search or computer desktop search. All topics must be either exact or very similar.

Fourth, aim to keep your article views high all the time, this salesman is very important but only if the salesman is getting customers. Send your article to all directories, Facebook if you have interested friends, Twitter if your followers love article marketing and StumbleUpon and Digg and all other networks that allow articles to be added and indexed. The more the better, this is a key component to success!

One article has enough power to deliver endless traffic, as long as the article is cared about. To care about an article means to constantly increase its size, adding new information, make it fresh. There is no sense in writing a ton of low quality articles that no one reads or clicks.

Finally, your article marketing techniques must be developed by learning new keywords. Google is blind to anything but keywords and so are readers. Research deeply the right keywords, keep them fresh and use them all each one in a new article. Do not combine keywords to confuse search engines and readers.

Remember the final goal is to convert a reader into a customer and then into a loyal reader and finally a loyal customer.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=577459&ca=Internet

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities.
After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to:
  • Create a sales-oriented profile and connections policy to attract more leads
  • Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
  • Set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website
  • Optimize your Linkedin presence as part of your social media optimization efforts.
  • and much more.

This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

The Author
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Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA in Social Media Marketing Program.
            As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.
            Maximize Your Social is Neal’s third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
The author is offering one of his books to readers free, which can be downloaded at: http://goo.gl/8nWl89

MarcoPolo B2B Takes Your Business Worldwide

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Inspired, thousands of people come out yearly with quality products to the market, only to feel the pain and unexpected disappointments, because of poor marketing and promotion of the products. The reason many entrepreneurs make research and start finding markets for products many years, before manufacture.

Since marketing and promotion are some of the necessities for getting your brand in front of the public and attracting new customers, MarcoPoloB2B assists entrepreneurs and small scale business people by getting their products known worldwide, guaranteeing success to business.

MarcoPoloB2B is an Italian e-commerce company, composed of a team of web marketing experts, helping, finding solutions and working for companies and professionals step by step to find customers, agreements and other companies all over the world, interested in your products for export or import in both local and international products.

Get agreements with companies all over the world and export your final product abroad. Develop your enterprise, increase production and grow your sales with the help of the web marketing experts, MarcoPoloB2B. Italy being one of the most flourishing business and fashion countries in the world, has inspired the web marketing experts, MarcoPoloB2B, to play a significant role in managing purchase acts quickly, efficiently and professionally.

Successful business depends on better promotion and marketing, the reason MarcoPoloB2B invites business entrepreneurs to create their showcase and get immediately better visibility for their companies. We guarantee free advertising on social media and on Google, so you can get in touch with international suppliers and buyers, also wishing to invest in Italian products.

Marco 2Sign up for free and enter your company and products in our 100% e-commerce Italian portal and we will help you promote your goods.

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