How To Promote A Book Without Using Social Media By Barbara Beckwith

Social 3Book promption without Social Media (Article Originally published in BuildBookBuzz)

Many authors think they can’t promote a book without using social media. That’s bad news for the countless who don’t enjoy using social networks or don’t want to learn how to use them effectively. (Are you one of them?)

There’s good news, though! Those who think they can’t promote books without Facebook, Twitter, Pinterest, or any other social network are wrong. Publishers and authors promoted books successfully long before the advent of social media.

Those of you who want to avoid using social networks can do just that and enjoy success without posts, tweets, shares, or updates. But you can’t do nothing – you have to use other tactics to reach your target audience.

Learn nine non-social media tactics you can use to promote fiction and nonfiction in this week’s article:

Marketing beyond social media

When I asked authors in the Build Book Buzz Facebook group what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”

Easy.

Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.

With that in mind, here are nine things you can do to promote your book without logging in to a single social media account. They’re in no particular order.

1. Guest blogging

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and contacting the owners to propose that you write an article for the blog that will interest its readers.

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well.” Here’s more advice on “How to be a great guest blogger.”

2. Book fairs

Exhibiting at these local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments. If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.

3. Publicity

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find lots of information about how to get publicity on this site.

Typing “publicity” into the search box on the right generates a list of articles, as does searching for “media.”

The “Book Marketing 101″ courses (one each for both fiction and nonfiction) on the training page also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates.

4. Create a holiday

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling Raggedy Ann’s “real” story could create Raggedy Ann Day),  and you have to spread the word about the special day you’ve created (publicity is a good option).

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events. The deadline for the next book is April 15.

If your holiday is quirky, contact the folks at Holiday Insights to get listed on their site.

5. Speaking

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.

Authors and public speaking: 5 reasons to be an author who speaks” will talk you into speaking to groups about your favorite topic.

6. Email marketing

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?

Nothing.

But you own your email list. Even Mark Zuckerberg can’t take that away from you.

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list,” then read, “What should I send to my author e-mail list?

7. Book signings

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity.” Learn what popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings.” Get how-to tips from “Your book signing event tool kit.”

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.

8. Create an event with other authors

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo. Collectively, you can Entertainmentattract a large audience of people who enjoy reading the types of books you write.

9. Meet with a book club

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs.”

Pick the one option of all of these that appeals to you the most and learn how to do it well. You will see that you enjoy book promotion more — so you’ll probably do more of it. That, in turn, will lead to more success.

Take that, Twitter.

What do you do to promote your book that doesn’t involve social media? 

– See more at: http://buildbookbuzz.com/promote-a-book-without-using-social-media/#sthash.hsoxgoBw.dpuf

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What Has Happened To The Precious Dignity Of A Woman?

 

Nude celebrities spoiling the names of other women

This is not a fashion but the abuse of the precious dignity of a woman.

The concept of life is a reality to me. If there is no baby, there is no woman and if there is no woman, there wouldn’t be a baby. They all come from the mother’s womb. Woman’s creation is therefore seen as a symbol of crown, dignity, honour and beauty. Women are therefore special. I believe women see themselves in the same way too, that’s the reason all over the world they are fighting against disrespect, discrimination, sexual harassment, abuse, and violence because the importance of women has been marred for centuries.

Unfortunately, the fight against factors affecting or degrading women in the circles of life, is far from victory, because the same women (Some celebrities) and porn stars are spoiling the essence of the dignity of woman, by flooding the internet with pornographic materials and naked pictures for everyone to see. A woman’s body is meant to be sacred, secretive etc, but today all you see is woman’s vagina staring at you on the internet.

Some celebrities now prefer to attend functions, parties, fashion shows and entertainments without underwear. It sounds strange but it’s a reality. They deliberately set to expose their hairy or shaved vagina, while others pose by lifting up their dresses for photographers and everyone around to see them nude in public. What a world are we living in? It saddens me, as women meant to be decent mothers and industrious, yet they do this to themselves.

I am not a celebrity, therefore I don’t know how one feels to be one, but if being a celebrity triggers mental instability, I wouldn’t like to be one for even a second. In the African society; women are held in high esteem, despite their domination by some religious sects. In some clans and tribes, because of the importance of a woman in the society, during a marriage ceremony, the man is prevented from seeing the woman, until the ceremony is over.

It may take weeks or months to see the nude legs of your wife, let alone her thighs or the golden box. This is not the case in Europe and America. It seems when a celebrity doesn’t appear online nude she isn’t classified as a human being among the human race, while in the African culture, a woman who doesn’t wear pant is considered a lunatic.

In another development, a Kenyan pastor has told his female congregation to feel free in their mind and body and stop wearing underwear and bras to church on Sundays. Reverend Njohi of Nairobi’s Lord’s Propeller Redemption Church further warned there would be grave consequences if the female members did not adhere to the rules. Hearing of such things reminds me of the fulfilling of the scriptures. “Many false prophets will rise, and will deceive many,” said Jesus. Matthew 24:11.

Why do some women do such things in public knowing that the dignity of a woman lies in moral and physical purity? The thirst for fame, publicity and the challenge of doing something (stupid) they think it’s extraordinary, for the press to write something about it, is all that they are looking for. Media attention and cheap publicity have blinded them to the extent that they don’t know what shame is.

Adults that need to educate the children from such immorality are now exposing their naked parts on television and in the public for the children to follow. No wonder teenage pregnancy and rape have significantly increased. It is disgusting and an eyesore to see the precious and sacred body of a woman advertised for public view. It takes a million people to build a good reputation but one stupid fool to destroy everything they had done. These celebrities are tainting the dignity of women and dragging their faces in the mud.

The range of female influence and experience in the society has slowly been brought to the fore: from politics, powerful leaders, model women to the social and religious power of female priests. Is it necessary for women to fight against disrespect in the society when they continue disrespecting themselves? The hardest problems have solutions. The restoration of women’s dignity should be a priority to every woman. They can fight to make the internet clean by discouraging nudity on the internet, to make the internet safer for the children.