Heath Issues: 2 Million People Can’t Fight This Infection

Capsule23,000 People Die Each Year Because They Don’t Read Labels (Original article published by ‘UNITEDVOICE’

Does your family doctor prescribe an antibiotic when you or a family member get an infection? Doctors routinely use antibiotics as a first line of defense in fighting infections. The drugs work almost immediately to kill off the bacteria that’s causing the infection. Millions upon millions of lives are saved each year with these miracle drugs. Without them, you could easily die from what started out as a small infection in or on your body.

So, what’s the big concern? What if the antibiotics didn’t do their job in your body? What if you were one of the 2,000,000 people each year who can’t depend on antibiotics to do its job in killing infections? What if your were one of the 23,000 each year who die as a result of having developed a resistance to the miracle antibiotic drugs.

Why didn’t the antibiotics do its job?

ACCORDING TO A THREE YEAR STUDY BYCONSUMER REPORTS, AMERICANS ARE EATING FOODS THAT THAT ARE MAKING THEM RESISTANT TO CRITICAL ANTIBIOTIC DRUGS.

Low levels of antibiotics are routinely fed to healthy animals on a daily basis to promote growth and to kill bacteria that can result from conditions under which animals are raised. Over time, some bacteria survive and mutates within the animals to become a bacteria (superbug) that is resistant to antibiotics. When we eat these foods, we can ingest superbugs that are resistant to antibiotics, thus making us resistant to needed antibiotics when we get an infection.

What’s the solution? The Food and Drug (FDA) needs to promote stronger guidelines for raising food animals and farmers need to use better hygiene practices and growth management in raising animals for human consumption. The main problem foods are chicken, shrimp, ground beef, and turkey.

What can consumers do? We can buy foods labeled as Organic, Raised without Antibiotics, Certified Humane Animal Welfare, or American Grass Fed Certified. Finally, we can make sure we are handling uncooked foods properly and cooking it thoroughly.

http://www.unitedvoice.com/2-million-people-cant-fight-this-infection/

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How To Promote A Book Without Using Social Media By Barbara Beckwith

Social 3Book promption without Social Media (Article Originally published in BuildBookBuzz)

Many authors think they can’t promote a book without using social media. That’s bad news for the countless who don’t enjoy using social networks or don’t want to learn how to use them effectively. (Are you one of them?)

There’s good news, though! Those who think they can’t promote books without Facebook, Twitter, Pinterest, or any other social network are wrong. Publishers and authors promoted books successfully long before the advent of social media.

Those of you who want to avoid using social networks can do just that and enjoy success without posts, tweets, shares, or updates. But you can’t do nothing – you have to use other tactics to reach your target audience.

Learn nine non-social media tactics you can use to promote fiction and nonfiction in this week’s article:

Marketing beyond social media

When I asked authors in the Build Book Buzz Facebook group what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”

Easy.

Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.

With that in mind, here are nine things you can do to promote your book without logging in to a single social media account. They’re in no particular order.

1. Guest blogging

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and contacting the owners to propose that you write an article for the blog that will interest its readers.

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well.” Here’s more advice on “How to be a great guest blogger.”

2. Book fairs

Exhibiting at these local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments. If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.

3. Publicity

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find lots of information about how to get publicity on this site.

Typing “publicity” into the search box on the right generates a list of articles, as does searching for “media.”

The “Book Marketing 101″ courses (one each for both fiction and nonfiction) on the training page also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates.

4. Create a holiday

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling Raggedy Ann’s “real” story could create Raggedy Ann Day),  and you have to spread the word about the special day you’ve created (publicity is a good option).

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events. The deadline for the next book is April 15.

If your holiday is quirky, contact the folks at Holiday Insights to get listed on their site.

5. Speaking

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.

Authors and public speaking: 5 reasons to be an author who speaks” will talk you into speaking to groups about your favorite topic.

6. Email marketing

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?

Nothing.

But you own your email list. Even Mark Zuckerberg can’t take that away from you.

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list,” then read, “What should I send to my author e-mail list?

7. Book signings

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity.” Learn what popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings.” Get how-to tips from “Your book signing event tool kit.”

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.

8. Create an event with other authors

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo. Collectively, you can Entertainmentattract a large audience of people who enjoy reading the types of books you write.

9. Meet with a book club

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs.”

Pick the one option of all of these that appeals to you the most and learn how to do it well. You will see that you enjoy book promotion more — so you’ll probably do more of it. That, in turn, will lead to more success.

Take that, Twitter.

What do you do to promote your book that doesn’t involve social media? 

– See more at: http://buildbookbuzz.com/promote-a-book-without-using-social-media/#sthash.hsoxgoBw.dpuf