WHAT JOURNALISM SKILLS CAN BE USED DIRECTLY IN CONTENT MARKETING?

Journalism 2Original article published in The Authentic Storytelling Project by Christoph Trappe

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one.

Meeting deadlines

Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. Deadlines mean something and are met. When they aren’t, chances are the journalism career won’t last long. In content marketing, deadlines are also important and when they are met it can set teams apart from those who see deadlines as suggestions.

Continue reading: http://authenticstorytelling.net/what-journalism-skills-can-be-used-directly-in-content-marketing/

THE BEER STORY

Holland's Heineken beer

Heineken beer: One of the poorest beers in the world but a good promotion has made it a good beer than any Belgium beer.

Why Holland’s Heineken, Is One Of The Poorest Beers In Europe, But Internationally Known Than Any Quality Beer In Belgium?

In reality, Holland’s famous Heineken beer has no chance with any Belgium beer

This is a humor story created by the writer, even though there are genuine facts.

Both Holland and Belgium have customs they have been following for decades and made names for themselves in producing certain quality products. Apart from the coffee shops selling drugs to customers, with impunity and the tradition of eating a soured raw herring ‘fish), Holland’s Heineken beer has increased the fame of  the country, making it one of the most tourists attraction centers in Western Europe, especially in Amsterdam.

This is where the story begins: Is it a concern to people or the Belgians, to find out the reason Belgium is one of the world’s leading producers of quality beer, yet the fame in that production is completely buried or lost? Yes! Beer experts can tell you that Belgium brews over more than twenty quality beers, including La Chouffe, Corsendonk Peter Noster, Delirium Tremens, Gouden and De Koninck, yet Heineken, a beer produced in Holland, which lacks quality standards, (when compared to Belgium’s beer) is known throughout the whole world, leaving Belgium’s quality beers far behind.

Have you ever heard of this slogan in the field of advertising? “A quality product doesn’t need any advertisement.” Since Belgium believe they produce quality beer, they relaxed, slept and made merry around their products, without making any effort to sell or promote it. They were dwelling on miracles to sell the beer because there is a street in Antwerp called ‘Jezus Straat’ (Jesus Street). It is true that out of compassion Jesus turned water to wine, but to sell Belgium’s quality beer wasn’t in his diary.

While the Belgians were fast asleep, dreaming of miraculous sales of their quality beers and wake up during the day busy building statues and naming streets after King Leopold II, a king that killed and maimed over ten million Africans in Congo, when there is no statue of Adolf Hitler, for killing six million Jews, Holland is actively engaged in seeking international market for their poor Heineken beer. Today Heineken is one of the famous beers in the whole world.

In Africa, we used to say that ‘Kwesi Buronyi Ye Ayen,’ meaning the White man is a Witch, in the sense that they use that witchcraft to develop their country, while African witchcraft destroys. But believe me, if there is witchcraft for destruction, it doesn’t only exist in Africa, because the continent suffered the witchcraft destruction in underdevelopment, slavery, looting and killings in the hands of Europeans and kings like the Butcher of Belgium, King Leopold II.

The best quality beers are available in Belgium

La Chouffe is one of Belgium’s quality beers, but its fame buried forever

A mind or a country full of hatred, racism, and discrimination never progresses. That’s the situation in Belgium. Despite the racial problems worldwide, the Dutch gets along nicely with the Suriname, Curacao, Antillean etc, thus; you can see that Holland is more developed and better integrated than Belgium. The Flemish finds it hard to cooperate with the Walloon, let alone a Congolese.  If Bart De Wever, the mayor of Antwerp, wants the Flemish to be an independent state from Walloon, in such a small country, signifies lack, of proper union and integration.

Finally, how can Belgium establish its name firmly in the world’s beer book, as the leading producer of quality beer to beat Holland? That can never happen because Holland’s Heineken beer is even available at the remote part of Africa, where there is no electricity. Above all, a  bad character that doesn’t change is like a car’s flat tire, it doesn’t move, it always stays at the same place.

PRH Acquires ‘Book of Joy’ by the Dalai Lama, Archbishop Tutu

Article originally posted at publishersweekly.com

Avery Books, a Penguin Random House nonfiction imprint focused on wellness and health, has acquired North American rights to The Book of Joy: Finding Enduring Happiness In an Uncertain World, a book that will be produced by the Dalai Lama and South African archbishop Desmond Tutu, in collaboration with Doug Abrams, who will conduct interviews and co-write the book.

Desmond

Archbishop Desmond Tutu and Dalai Lama.

U.S. rights were acquired by Avery editor-in-chief Caroline Sutton in a deal brokered by Abrams of Idea Architects; the Mary Clemmey Literacy Agency sold U.K. and Commonwealth rights to Jocasta Hamilton at Hutchinson/Cornerstone/Penguin Random House.

The production of the book will feature an historic meeting between the two men, April 20-24, in Dharamsala, India that will also mark the Dalai Lama’s 80th birthday and allow the two spiritual leaders to spend a week sharing their perspectives on the topic of joy. Indeed, in order to share this experience more broadly with the rest of the world, the two leaders will use their Facebook pages to let readers around the globe ask questions about the path to joy and a meaningful life.

Link to full article:

http://www.publishersweekly.com/pw/by-topic/industry-news/book-deals/article/66260-prh-acquires-book-of-joy-by-the-dalai-lama-archbishop-tutu.html

MarcoPolo B2B Takes Your Business Worldwide

Global 2

Inspired, thousands of people come out yearly with quality products to the market, only to feel the pain and unexpected disappointments, because of poor marketing and promotion of the products. The reason many entrepreneurs make research and start finding markets for products many years, before manufacture.

Since marketing and promotion are some of the necessities for getting your brand in front of the public and attracting new customers, MarcoPoloB2B assists entrepreneurs and small scale business people by getting their products known worldwide, guaranteeing success to business.

MarcoPoloB2B is an Italian e-commerce company, composed of a team of web marketing experts, helping, finding solutions and working for companies and professionals step by step to find customers, agreements and other companies all over the world, interested in your products for export or import in both local and international products.

Get agreements with companies all over the world and export your final product abroad. Develop your enterprise, increase production and grow your sales with the help of the web marketing experts, MarcoPoloB2B. Italy being one of the most flourishing business and fashion countries in the world, has inspired the web marketing experts, MarcoPoloB2B, to play a significant role in managing purchase acts quickly, efficiently and professionally.

Successful business depends on better promotion and marketing, the reason MarcoPoloB2B invites business entrepreneurs to create their showcase and get immediately better visibility for their companies. We guarantee free advertising on social media and on Google, so you can get in touch with international suppliers and buyers, also wishing to invest in Italian products.

Marco 2Sign up for free and enter your company and products in our 100% e-commerce Italian portal and we will help you promote your goods.

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