Book Review: How Fake Reviews Have Tarnished The Image Of The Publishing Industry

REVIEWReviews influence the majority of people, including readers, when they shop online, but many are fake.

Apart from promotion, marketing and the effectiveness of the social media, book review plays an important role in the sales of books. A good review reflects on how good or great the book is, giving it a unique recognition, to entice book readers to go for the product.

Writing a book without any effort to sell it, is like putting a lighted candle under an upside down bucket, no one will see the ray of light, supposed to brighten the environment. As a matter of fact, as an aspiring writer, I thought writing a book was the toughest thing on earth, until I realized that the hardest part of being an author is facing the reality of promoting or marketing your book.

Like flowers depend on rain or water to blossom, every writer dreams of getting a good review to enhance the sales of his or her book, unfortunately, review doesn’t come easy. Since it doesn’t come easy, many resort to the means of dishonesty, by faking reviews, at many bookstores, including Amazon, Createspace and Barnes and Noble.

Life is full of dishonesty and cheating to the extent that, if you don’t follow up to live in that category, you are considered a fool in the society. The desire to make it to the top, has brought corruption in the book review industry today. Many pay for book review, something I will never do, the fact that I consider it a bribe to someone to review my book. If you are confident your book is good, please desist from paying for review. This is an advice I will give to any genuine author.

Let’s take for example, if my book isn’t good, since I have paid to be reviewed, there is a certain pressure on the reviewer to give me a good review. In my opinion, an author should rely on a review from an unknown reader. Just be patient, no matter how long it takes. Don’t let the desire to sell your book at all cost, push you into certain things which question your integrity and diminish your credibility as an author or writer.

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Cheating ‘Bestselling, award-winning author, R.J. Ellory. He was exposed after faking his reviews for years to reach the top.

One of the famous writers who resorted to dishonesty, by cheating to the top is R.J. Ellory. The cheating ‘Bestselling, award-winning’ author, was caught faking Amazon reviews for both his own books and the books of his competitors. Ellory was caught writing fake Amazon reviews by fellow author Jeremy Duns online. He praises his own work and faked reviews against his competitors, he saw as his enemies.

He sold millions of books under false reviews, while his followers acknowledged him as one of the world’s greatest writers. There are many genuine writers with good stories, because they aren’t cheating, no one knows, cares or classifies them as good writers or authors. They don’t even have enough followers on Twitter or Facebook, because we are in world that liars and cheats are easily accepted in the society, because they often appear on the television to deceive the people.

Recently one of the biggest online bookshops has deleted many reviews they suspected to be fake. Patience moves mountains. As writers and authors aiming to sell our books, we should take our reputation and credibility into consideration to live clean.

How to Market With Articles

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By Darwin Moore

Article marketing has a lot of power to attract web traffic, turn that traffic into customers, and make several sales a day. You can use article marketing to sell any product on earth, from a house, to a car, to a computer to a software package, to a pen or paper, as long as you can earn a commission, article marketing is the perfect way to make sales.

First you need to become an expert in the profitable niche. Insurance products require you to have deep knowledge about insurance, your article is the sales man and a poor article will not make a reader stay long and much less purchase anything from you. Start by perfecting your knowledge about those profitable niches and turn article marketing into a power house of money.

Second, you need to write a long article. Small articles do not present the reader with much expertise, do not show you are a true expert, just another writer trying to sell them something. Longer articles possess more keyword count and keyword diversity. The ideal article is always at least four hundred keywords long and the perfect article at least one thousand keywords long. Those writers with free time should aim to keep the article as long as possible specially for expensive products. Trying to sell a computer and earning 20% of the revenue? You definitely need to write at least three thousand words, like a sales letter.

Third keep the reader interested in reading more about your expertise. If the directory allows, place several related reading links and focus on the product, send the reader to an article that is similar to the article the reader just read. For example you can write about computer search and in another article internet search or computer desktop search. All topics must be either exact or very similar.

Fourth, aim to keep your article views high all the time, this salesman is very important but only if the salesman is getting customers. Send your article to all directories, Facebook if you have interested friends, Twitter if your followers love article marketing and StumbleUpon and Digg and all other networks that allow articles to be added and indexed. The more the better, this is a key component to success!

One article has enough power to deliver endless traffic, as long as the article is cared about. To care about an article means to constantly increase its size, adding new information, make it fresh. There is no sense in writing a ton of low quality articles that no one reads or clicks.

Finally, your article marketing techniques must be developed by learning new keywords. Google is blind to anything but keywords and so are readers. Research deeply the right keywords, keep them fresh and use them all each one in a new article. Do not combine keywords to confuse search engines and readers.

Remember the final goal is to convert a reader into a customer and then into a loyal reader and finally a loyal customer.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=577459&ca=Internet

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities.
After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to:
  • Create a sales-oriented profile and connections policy to attract more leads
  • Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
  • Set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website
  • Optimize your Linkedin presence as part of your social media optimization efforts.
  • and much more.

This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

The Author
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Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA in Social Media Marketing Program.
            As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.
            Maximize Your Social is Neal’s third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
The author is offering one of his books to readers free, which can be downloaded at: http://goo.gl/8nWl89