Journalism 2Original article published in The Authentic Storytelling Project by Christoph Trappe

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one.

Meeting deadlines

Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. Deadlines mean something and are met. When they aren’t, chances are the journalism career won’t last long. In content marketing, deadlines are also important and when they are met it can set teams apart from those who see deadlines as suggestions.

Continue reading: http://authenticstorytelling.net/what-journalism-skills-can-be-used-directly-in-content-marketing/


How To Promote A Book Without Using Social Media By Barbara Beckwith

Social 3Book promption without Social Media (Article Originally published in BuildBookBuzz)

Many authors think they can’t promote a book without using social media. That’s bad news for the countless who don’t enjoy using social networks or don’t want to learn how to use them effectively. (Are you one of them?)

There’s good news, though! Those who think they can’t promote books without Facebook, Twitter, Pinterest, or any other social network are wrong. Publishers and authors promoted books successfully long before the advent of social media.

Those of you who want to avoid using social networks can do just that and enjoy success without posts, tweets, shares, or updates. But you can’t do nothing – you have to use other tactics to reach your target audience.

Learn nine non-social media tactics you can use to promote fiction and nonfiction in this week’s article:

Marketing beyond social media

When I asked authors in the Build Book Buzz Facebook group what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”


Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.

With that in mind, here are nine things you can do to promote your book without logging in to a single social media account. They’re in no particular order.

1. Guest blogging

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and contacting the owners to propose that you write an article for the blog that will interest its readers.

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well.” Here’s more advice on “How to be a great guest blogger.”

2. Book fairs

Exhibiting at these local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments. If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.

3. Publicity

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find lots of information about how to get publicity on this site.

Typing “publicity” into the search box on the right generates a list of articles, as does searching for “media.”

The “Book Marketing 101″ courses (one each for both fiction and nonfiction) on the training page also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates.

4. Create a holiday

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling Raggedy Ann’s “real” story could create Raggedy Ann Day),  and you have to spread the word about the special day you’ve created (publicity is a good option).

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events. The deadline for the next book is April 15.

If your holiday is quirky, contact the folks at Holiday Insights to get listed on their site.

5. Speaking

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.

Authors and public speaking: 5 reasons to be an author who speaks” will talk you into speaking to groups about your favorite topic.

6. Email marketing

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?


But you own your email list. Even Mark Zuckerberg can’t take that away from you.

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list,” then read, “What should I send to my author e-mail list?

7. Book signings

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity.” Learn what popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings.” Get how-to tips from “Your book signing event tool kit.”

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.

8. Create an event with other authors

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo. Collectively, you can Entertainmentattract a large audience of people who enjoy reading the types of books you write.

9. Meet with a book club

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs.”

Pick the one option of all of these that appeals to you the most and learn how to do it well. You will see that you enjoy book promotion more — so you’ll probably do more of it. That, in turn, will lead to more success.

Take that, Twitter.

What do you do to promote your book that doesn’t involve social media? 

– See more at: http://buildbookbuzz.com/promote-a-book-without-using-social-media/#sthash.hsoxgoBw.dpuf

Why Big Pharma Killed President Dwight Eisenhower


Original article published by: mnwelldir.org

Dear Friend,

On September 24, 1955, President Eisenhower – World War II hero and beloved president – was playing golf at his Denver home, when he suddenly collapsed from what was a rare disease at the time.

He had a heart attack.

Although nobody knew it then… and though you won’t read about it in any history book…

This was a watershed moment that would change the course of modern medicine forever.

One that would make heart disease the #1 killer of Americans – and would establish Big Pharma as America’s #1 most profitable industry.

Hi, my name is Dr. Al Sears.

The story I’m unveiling today has HUGE implications for your personal health, and that of your family.

If you or a loved one has been diagnosed with heart disease, you need to know the exact details of what took place.

Because this story doesn’t just tell you WHO is responsible…

It tells you WHY.

As in…

  • WHY heart disease rates have soared since 1955 – even as consumption of “heart-healthy” foods and cholesterol-lowering drugs has skyrocketed.
  • WHY you could become victim of this drug-induced tragedy – no matter your cholesterol levels or intake of fat.
  • And 100 billion reasons why Big Pharma will NEVER cure heart disease.

That’s why historian Larry Schweikart calls it “the single most important medical case of the twentieth century.”

Yet the REAL story behind it is virtually unknown.

Within 24 hours of Ike’s heart attack, special interests seized the opportunity.

They manufactured a crisis, a founding myth, and a “solution.”

They shoved this propaganda down the American public’s throat.

And in doing so, they singlehandedly sent America’s health spiraling downhill for the next six decades.

Over the next few minutes, I’ll expose this near-60-year-old Big Pharma conspiracy. I’ll name the names. I’ll track the money. And at each stage, I’ll answer the BIG question: “Who benefits?”

What’s more, I’ll reveal how you can safeguard yourself from heart disease forever with solutions that are 100 percent natural, affordable, effective, and safe.

Dwight D. Eisenhower: The War Hero Who Led the Allies to Victory on D-Day and Ultimately Won World War II


General Eisenhower gives his famous “full victory, nothing less” speech to the U.S. Company E, 502nd Parachute Infantry Regiment (Strike) of the 101st Airborne Division the night before the D-Day invasion of France.

On June 6, 1944 – now known as D-Day – future President Dwight David Eisenhower, then supreme commander of Allied Expeditionary Forces in World War, II gave the go-ahead for a massive invasion of Europe called Operation Overlord.

He told the troops the “eyes of the world are upon you,” and called the operation a crusade in which “we will accept nothing less than full victory.”

Following the successful Normandy Invasion, Allied forces under Eisenhower broke the beachhead and began driving across France. In early 1945, the Allies pushed the Nazis out of France. By May 7, 1945, the Nazis formally surrendered, ending the war in Europe.

Eisenhower’s leadership and fame would win him the presidency seven years later. Many fondly remember him as “one of the last great presidents.”

But before I go into the details of this story any further—how it spun off the #1 heart disease lie, ultimately claiming Eisenhower as its first victim—please allow me to fully introduce myself.

You see, I’ve spent the last…

30 Years Fighting Big Pharma
on Behalf of My Patients

Since graduating from medical school three decades ago, I’ve worked hard to develop a different kind of practice.

One that makes the health of my patients my highest priority. Even if that means bucking the “respectable” health establishment.

The truth is, conventional medicine, for all of its genius and innovations, has failed the everyday American.

It has enriched a few corrupt government bureaucrats and their crony CEOs at the expense of your health.

And it’s done so under the cover of clever marketing disguised as “scientific research.”

That’s why I help my patients read between the lines and open the curtains on Big Pharma’s façade.

And there’s NO bigger lie than the heart disease myth I’m debunking today.

Dr. George Mann, a lead researcher in the legendary Framingham Heart Study, called it, “the greatest scam in the history of medicine.”

It’s a lie developed by junk science, advertised by corporate interests, and rubber stamped by bought-off politicians.

And it only remains a “fact” because it supports Big Pharma’s $100 billion a year cholesterol-lowering drug industry.

President Eisenhower was the first victim of this grand conspiracy.

And it didn’t stop there.

Since then, it’s claimed the lives of 950,000 Americans every year – adding up to millions over the last few decades.

Odds are, you or somebody you know or love is a victim of it too.

But the good news is, it does NOT have to be that way.

Dr. Al Sears, M.D.
Uniquely Qualified to Keep You
Healthier For Life

Doc 2

Dr. Al Sears, M.D. currently owns and operates a successful integrative medicine and anti-aging clinic in Royal Palm Beach, Florida, with over 25,000 patients. His cutting-edge therapies and reputation for solving some of the most difficult-to-diagnose cases attract patients from around the world.

As a graduate of the University of South Florida College of Medicine, Dr. Sears scored in the 99th percentile on his MCAT and graduated with honors in Internal Medicine, Neurology, Psychiatry, and Physical Medicine.

After entering private practice, Dr. Sears was one of the first to be board-certified in anti-aging medicine. As a pioneer in this new field of medicine, he is an avid researcher, published author, and enthusiastic lecturer. He is the first doctor licensed in the U.S. to administer TA-65, the most important breakthrough in anti-aging medicine today.

There are alternative therapies you can use to prevent and EVEN reverse heart disease – without expensive drugs, procedures, or even doctor visits.

There are safe treatments that could forever rid your body of heart disease. Treatments you can apply from home, for pennies on the dollar.

But they’re natural, so Big Pharma can’t patent them.

That’s why they do NOT want you to hear about them.

In just a moment, I’ll share with you the shocking details of nine censored heart solutions … where you can find them at your local grocery, health food store, or pharmacy… and how you can begin using them TODAY.

If you’re one of 70 percent of Americans suffering with some form of heart disease, I urge you to read on for the details.

What you’re about to see could save you a fortune on insanely expensive heart procedures.

Conventional therapies like…

  • A $1,500-a-pop statin (cholesterol-lowering) drug prescription…
  • A $40,000 coronary stent…
  • A $200,000 (or more) coronary bypass surgery…

These so-called “therapies” not only put your life at risk…

They could also deplete or even wipe out your retirement savings – even if you have health insurance or Medicare. (According to CNBC, medical bills are America’s #1 cause of bankruptcy, with 1.7 million Americans going bankrupt every year. And procedures like open heart surgery are some of the most expensive out there.)

And the worst part is, it’s all for nothing.

Did you know, for instance, that 85 percent of heart bypass surgeries are unnecessary?

Yet specialists love them because they can cost $200,000 (or more). Not a bad payday.

And the statin drug guidelines are so broad, almost 95 percent of new users are being prescribed drugs they don’t need.


President Eisenhower’s Farewell Address

Pres 1

President Dwight D. Eisenhower

President Eisenhower warns the American public as he leaves office on January 17, 1961

You’ve likely heard about Eisenhower’s famous farewell address, and his warning of the “undue influence warranted by the military-industrial complex.”

Eisenhower was no stranger to the dangers of monopoly corporations pulling the strings of government to increase their power and influence.

What made the military-industrial complex all the more dangerous was its ability to manufacture enemies and crises – which then stirs the American public into a war frenzy, leading to greater war spending and profits.

Big Pharma – the “medical industrial complex” – is no different. They can as easily manufacture health crises – “epidemics” that call for new drugs and therapies, which the unelected FDA then rubber-stamps.

Read full article: http://www.mnwelldir.org/docs/sears/killed%20Ike.htm

GlaxoSmithKline Fined A Whopping $3 Billion For Bribing Doctors, Lying To The FDA, Hiding Clinical Data


Believe the Dutch Scientist, Johan Van Dongen over his claims that the pharmaceutical companies are behind several diseases and vaccination frauds in Africa. Watch your health: GlaxoSmithKline, king of pharmaceutical frauds.

Original article published in: Natural News by Mike Adams, the Health Ranger

Tags: Big Pharma, criminal racket, irrefutable proof

Irrefutable proof that Big Pharma is a criminal racket: Bribery, scientific fraud, felony crimes and more

Those of us who have long been describing the pharmaceutical industry as a “criminal racket” over the last few years have been wholly vindicated by recent news. Drug and vaccine manufacturer Merck was caught red-handed by two of its own scientists faking vaccine efficacy data by spiking blood samples with animal antibodies.

GlaxoSmithKline has just been fined a whopping $3 billion for bribing doctors, lying to the FDA, hiding clinical trial data and fraudulent marketing. Pfizer, meanwhile has been sued by the nation’s pharmacy retailers for what is alleged as an “overarching anticompetitive scheme” to keep generic cholesterol drugs off the market and thereby boost its own profits.

The picture that’s emerging is one of a criminal drug industry that has turned to mafia tactics in the absence of any real science that would prove their products to be safe or effective. The emergence of this extraordinary evidence of bribery, scientific fraud, lying to regulators and monopolistic practices that harm consumers is also making all those doctors and “skeptics” who defended Big Pharma and vaccines eat their words.

To defend Big Pharma today is to defend a cabal of criminal corporations that have proven they will do anything — absolutely anything — to keep their profits rolling in. It makes no difference who they have to bribe, what studies they have to falsify, or who has to be threatened into silence. They will stop at nothing to expand their profit base, even if it means harming (or killing) countless innocents.

Let’s take a look at recent revelations:

GlaxoSmithKline pleads guilty to bribery, fraud and other crimes

In what is now the largest criminal fraud settlement ever to come out of the pharmaceutical industry, GlaxoSmithKline has pleaded guilty and agreed to pay $1 billion in criminal fines and $2 billion in civil fines following a nine-year federal investigation into its activities.

According to U.S. federal investigators, GlaxoSmithKline (http://www.naturalnews.com/036416_GlaxoSmith…):

• Routinely bribed doctors with luxury vacations and paid speaking gigs
• Fabricated drug safety data and lied to the FDA
• Defrauded Medicare and Medicaid out of billions
• Deceived regulators about the effectiveness of its drugs
• Relied on its deceptive practices to earn billions of dollars selling potentially dangerous drugs to unsuspecting consumers and medical patients

And this is just the part they got caught doing. GSK doesn’t even deny any of this. The company simply paid the $3 billion fine, apologized to its customers, and continued conducting business as usual.

By the way, in addition to bribing physicians, GSK has plenty of money to spread around bribing celebrities and others who pimps its products. The company reportedly paid $275,000 to the celebrity doctor known as “Dr. Drew,” who promoted Glaxo’s mind-altering antidepressant drug Wellbutrin (http://naturalsociety.com/top-radio-doctor-p…).

As the Wall Street Journal reports:

In June 1999, popular radio personality Dr. Drew Pinsky used the airwaves to extol the virtues of GlaxoSmithKline PLC’s antidepressant Wellbutrin, telling listeners he prescribes it and other medications to depressed patients because it “may enhance or at least not suppress sexual arousal” as much as other antidepressants do. But one thing listeners didn’t know was that, two months before the program aired, Dr. Pinsky — who gained fame as “Dr. Drew” during years co-hosting a popular radio sex-advice show “Loveline” — received the second of two payments from Glaxo totaling $275,000 for “services for Wellbutrin.”

Merck falsified vaccine data, spiked blood samples and more, say former employees

According to former Merck virologists Stephen Krahling and Joan Wlochowski, the company: (http://www.naturalnews.com/036328_Merck_mump…)

• “Falsified test data to fabricate a vaccine efficacy rate of 95 percent or higher.”

• Spiked the blood test with animal antibodies in order to artificially inflate the appearance of immune system antibodies.

• Pressured the two virologists to “participate in the fraud and subsequent cover-up.”

• Used the falsified trial results to swindle the U.S. government out of “hundreds of millions of dollars for a vaccine that does not provide adequate immunization.”

• Intimidated the scientists, threatening them with going to jail unless they stayed silent.

This is all documented in a 2010 False Claims Act which NaturalNews has acquired and posted here:

Millions of children put at risk by Merck

In that document the two virologists say they, “witnessed firsthand the improper testing and data falsification in which Merck engaged to artificially inflate the vaccine’s efficacy findings.”

They also claim that because of the faked vaccine results, “the United States has over the last decade paid Merck hundreds of millions of dollars for a vaccine that does not provide adequate immunization… The United States is by far the largest financial victim of Merck’s fraud.”

They go on to point out that children are the real victims, however:

“But the ultimate victims here are the millions of children who every year are being injected with a mumps vaccine that is not providing them with an adequate level of protection. …The failure in Merck’s vaccine has allowed this disease to linger with significant outbreaks continuing to occur.”

Merck’s mumps viral strain is 45 years old

According to the complaint, Merck has been using the same mumps strain — weakened from generations of being “passaged” — for the last 45 years! The complaint reads:

“For more than thirty years, Merck has had an exclusive license from the FDA to manufacture and sell a mumps vaccine in the U.S. The FDA first approved the vaccine in 1967. It was developed by Dr. Maurice Hilleman, at Merck’s West Point research facility, from the mumps virus that infected his five year-old daughter Jeryl Lynn. Merck continues to use this ‘Jeryl Lynn’ strain of the virus for its vaccine today.”

A complete medical farce

This information appears to show Merck’s mumps vaccine to be a complete medical farce. Those who blindly backed Merck’s vaccines — the science bloggers, “skeptics,” doctors, CDC and even the FDA — have been shown to be utter fools who have now destroyed their reputations by siding with an industry now known to be dominated by scientific fraud and unbounded criminality.

That’s the really hilarious part in all this: After decades of doctors, scientists and government authorities blindly and brainlessly repeating the mantra of “95% effectiveness,” it all turns out to be total quackery hogwash. Utterly fabricated. Quackety-quack quack. And all those hundreds of millions of Americans who lined up to be injected with MMR vaccines were all repeatedly and utterly conned into potentially harming themselves while receiving no medical benefit.

Intelligent, informed Natural News readers, home school parents, and “awakened” people who said “No!” to vaccines are now emerging as the victors in all this. By refusing to be injected with Merck’s vaccines, they avoided being assaulted with a fraudulent cocktail of adjuvant chemicals and all-but-useless mumps strains over four decades old. They protected their time, money and health. Those who refuse to be physically violated by vaccines are, once again, turning out to be the smartest people in society. No wonder they also tend to be healthier than the clueless fools who line up to get vaccinated every year.

Merck fraudulently misrepresented the efficacy of its vaccine and contributed to the spread of infectious disease, says lawsuit

The faked vaccine efficacy numbers aren’t the only troubles Merck is now facing. Shortly after the above False Claims Act was made public, Chatom Primary Care filed suit against Merck. That document is available from NaturalNews at:

It alleges that:

• [Merck engaged in] …a decade-long scheme to falsify and misrepresent the true efficacy of its vaccine.

• Merck fraudulently represented and continues to falsely represent in its labeling and elsewhere that its Mumps Vaccine has an efficacy rate of 95 percent of higher.

• Merck knows and has taken affirmative steps to conceal — by using improper testing techniques and falsifying test data — that its Mumps Vaccine is, and has been since at least 1999, far less than 95 percent effective.

• Merck designed a testing methodology that evaluated its vaccine against a less virulent strain of the mumps virus. After the results failed to yield Merck’s desired efficacy, Merck abandoned the methodology and concealed the study’s findings.

• Merck also engaged in “incorporating the use of animal antibodies to artificially inflate the results… destroying evidence of the falsified data and then lying to an FDA investigator… threatened a virologist in Merck’s vaccine division with jail if he reported the fraud to the FDA.”

• “Merck designed a testing methodology that evaluated its vaccine against a less virulent strain of the mumps virus. After the results failed to yield Merck’s desired efficacy, Merck abandoned the methodology and concealed the study’s findings. [Then] Merck designed even more scientifically flawed methodology, this time incorporating the use of animal antibodies to artificially inflate the results, but it too failed to achieve Merck’s fabricated efficacy rate. Confronted with two failed methodologies, Merck then falsified the test data to guarantee the results it desired. Having achieved the desired, albeit falsified, efficacy threshold, Merck submitted these fraudulent results to the FDA and European Medicines Agency.”

• “Merck took steps to cover up the tracks of its fraudulent testing by destroying evidence of the falsified data and then lying to an FDA investigator… Merck also attempted to buy the silence and cooperation of its staff by offering them financial incentives to follow the direction of Merck personnel overseeing the fraudulent testing process. Merck also threatened… Stephen Krahling, a virologist in Merck’s vaccine division from 1999 to 2001, with jail if he reported fraud to the FDA.”

• “Merck continued to conceal what it knew about the diminished efficacy of its Mumps Vaccine even after significant mumps outbreaks in 2006 and 2009.”

Obama administration has zero interest in actual justice

Another interesting note in all this is that under President Obama, the U.S. Dept. of Justice showed no interest whatsoever in investigating Merck over the False Claims Act filed by two of its former virologists. Despite the convincing evidence of fraud described in detail by insider whistleblowers, the Obama Department of Justice, led by gun-running Attorney General Eric Holder who is already facing serious questions over Operation Fast and Furious, simply chose to ignore the False Claims Act complaint.

When evidence of criminal fraud was brought before the U.S. Department of Justice, in other words, the DoJ looked the other way with a wink and a nod to the medical crimes taking place right under their noses. Who cares if tens of millions of children are being injected year after year with a fraudulent mumps vaccine? There’s money to be made, after all, and exploiting the bodies of little children for profit is just business as usual in a fascist nation dominated by corporate interests.

Pfizer sued by retailers over anticompetitive scheme

Adding to all this, Pfizer has now been sued by five U.S. retailers (pharmacies) who accuse the company of monopolistic market practices. According to the lawsuit, Pfizer conspired to prevent generic versions of its blockbuster cholesterol drug Lipitor from entering the market. This was done to protect billions in profits while making sure patients did not have access to more affordable cholesterol drugs. Pfizer sells nearly $10 billion worth of Lipitor each year.

According to the Reuters report on this lawsuit, Pfizer is being accused of (http://www.reuters.com/article/2012/07/05/us…):

• Obtaining a fraudulent patent
• Engaging in sham litigation
• Entering a price-fixing agreement to delay cheaper generics
• Entering arrangements with pharmacy benefit managers to force retailers to buy more Lipitor (chemical name is atorvastatin calcium)

No arrests or prosecution of Big Pharma executives

One of the most astonishing realizations in all this is that given all the criminal fraud, bribery, misrepresentation, lying to the FDA, price fixing and other crimes that are going on in the pharmaceutical industry, you’d think somebody somewhere might be arrested and charged with a crime, right?


To date, not a single pharmaceutical CEO, marketing employee or drug rep has been charged with anything related to all this fraud. In America, drug company employees are “above the law” just like top mafia bosses of a bygone era.

How insane is this, exactly? Consider this:

Imagine if YOU, an individual, went around town bribing doctors, falsifying data, selling a fraudulent product to the government, lying to regulators, engaging in anti-trade price-fixing and threatening your employees into silence. What would happen to you?

You’d probably wind up rotting in prison, the subject of an FBI investigation and a DoJ prosecution.

So why is it okay for a multi-billion-dollar corporation to carry out these same crimes and get away with it? Why are the CEOs of top drug companies given a free pass to commit felony crimes and endless fraud?

I’ll tell you why, and you’re not gonna like the answer: Because America has become a nation run by crooks for the benefit of crooks. It’s one big country club, and as comedian George Carlin used to say, “YOU ain’t in it!”

If Big Pharma would falsify data on vaccines, what else would the industry do?

I hope you’re getting the bigger picture in all this, friends. If these drug companies routinely bribe doctors, falsify data, defraud the government and commit felony crimes without remorse, what else would they be willing to do for profit?

Would they:

• Falsify efficacy data on other prescription drugs?
• Exploit children for deadly vaccine trials?
• Invent fictitious diseases to sell more drugs?
• Unleash bioweapons to cause a profitable pandemic?
• Conspire with the CDC to spread fear to promote vaccinations?
• Silence whistleblowers who try to go public with the truth?
• Give people cancer via stealth viruses in vaccines?
• Destroy the careers of medical scientists who question Big Pharma?
• Force a medical monopoly on the entire U.S. population via socialist health care legislation?

But of course they would. In fact, the industry is doing all those things right now. And if you don’t believe me, just remember that five years ago, no one believed me when I said drug companies were engaged in criminal conspiracies to defraud the nation — something that has now been proven over a nine-year investigation.

Book Review: How Fake Reviews Have Tarnished The Image Of The Publishing Industry

REVIEWReviews influence the majority of people, including readers, when they shop online, but many are fake.

Apart from promotion, marketing and the effectiveness of the social media, book review plays an important role in the sales of books. A good review reflects on how good or great the book is, giving it a unique recognition, to entice book readers to go for the product.

Writing a book without any effort to sell it, is like putting a lighted candle under an upside down bucket, no one will see the ray of light, supposed to brighten the environment. As a matter of fact, as an aspiring writer, I thought writing a book was the toughest thing on earth, until I realized that the hardest part of being an author is facing the reality of promoting or marketing your book.

Like flowers depend on rain or water to blossom, every writer dreams of getting a good review to enhance the sales of his or her book, unfortunately, review doesn’t come easy. Since it doesn’t come easy, many resort to the means of dishonesty, by faking reviews, at many bookstores, including Amazon, Createspace and Barnes and Noble.

Life is full of dishonesty and cheating to the extent that, if you don’t follow up to live in that category, you are considered a fool in the society. The desire to make it to the top, has brought corruption in the book review industry today. Many pay for book review, something I will never do, the fact that I consider it a bribe to someone to review my book. If you are confident your book is good, please desist from paying for review. This is an advice I will give to any genuine author.

Let’s take for example, if my book isn’t good, since I have paid to be reviewed, there is a certain pressure on the reviewer to give me a good review. In my opinion, an author should rely on a review from an unknown reader. Just be patient, no matter how long it takes. Don’t let the desire to sell your book at all cost, push you into certain things which question your integrity and diminish your credibility as an author or writer.

Ellory 8

Cheating ‘Bestselling, award-winning author, R.J. Ellory. He was exposed after faking his reviews for years to reach the top.

One of the famous writers who resorted to dishonesty, by cheating to the top is R.J. Ellory. The cheating ‘Bestselling, award-winning’ author, was caught faking Amazon reviews for both his own books and the books of his competitors. Ellory was caught writing fake Amazon reviews by fellow author Jeremy Duns online. He praises his own work and faked reviews against his competitors, he saw as his enemies.

He sold millions of books under false reviews, while his followers acknowledged him as one of the world’s greatest writers. There are many genuine writers with good stories, because they aren’t cheating, no one knows, cares or classifies them as good writers or authors. They don’t even have enough followers on Twitter or Facebook, because we are in world that liars and cheats are easily accepted in the society, because they often appear on the television to deceive the people.

Recently one of the biggest online bookshops has deleted many reviews they suspected to be fake. Patience moves mountains. As writers and authors aiming to sell our books, we should take our reputation and credibility into consideration to live clean.

How to Market With Articles

Market 2

By Darwin Moore

Article marketing has a lot of power to attract web traffic, turn that traffic into customers, and make several sales a day. You can use article marketing to sell any product on earth, from a house, to a car, to a computer to a software package, to a pen or paper, as long as you can earn a commission, article marketing is the perfect way to make sales.

First you need to become an expert in the profitable niche. Insurance products require you to have deep knowledge about insurance, your article is the sales man and a poor article will not make a reader stay long and much less purchase anything from you. Start by perfecting your knowledge about those profitable niches and turn article marketing into a power house of money.

Second, you need to write a long article. Small articles do not present the reader with much expertise, do not show you are a true expert, just another writer trying to sell them something. Longer articles possess more keyword count and keyword diversity. The ideal article is always at least four hundred keywords long and the perfect article at least one thousand keywords long. Those writers with free time should aim to keep the article as long as possible specially for expensive products. Trying to sell a computer and earning 20% of the revenue? You definitely need to write at least three thousand words, like a sales letter.

Third keep the reader interested in reading more about your expertise. If the directory allows, place several related reading links and focus on the product, send the reader to an article that is similar to the article the reader just read. For example you can write about computer search and in another article internet search or computer desktop search. All topics must be either exact or very similar.

Fourth, aim to keep your article views high all the time, this salesman is very important but only if the salesman is getting customers. Send your article to all directories, Facebook if you have interested friends, Twitter if your followers love article marketing and StumbleUpon and Digg and all other networks that allow articles to be added and indexed. The more the better, this is a key component to success!

One article has enough power to deliver endless traffic, as long as the article is cared about. To care about an article means to constantly increase its size, adding new information, make it fresh. There is no sense in writing a ton of low quality articles that no one reads or clicks.

Finally, your article marketing techniques must be developed by learning new keywords. Google is blind to anything but keywords and so are readers. Research deeply the right keywords, keep them fresh and use them all each one in a new article. Do not combine keywords to confuse search engines and readers.

Remember the final goal is to convert a reader into a customer and then into a loyal reader and finally a loyal customer.

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=577459&ca=Internet

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn


Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities.
After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to:
  • Create a sales-oriented profile and connections policy to attract more leads
  • Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
  • Set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website
  • Optimize your Linkedin presence as part of your social media optimization efforts.
  • and much more.

This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

The Author
Neal 2
Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA in Social Media Marketing Program.
            As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.
            Maximize Your Social is Neal’s third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
The author is offering one of his books to readers free, which can be downloaded at: http://goo.gl/8nWl89