How To Promote A Book Without Using Social Media By Barbara Beckwith

Social 3Book promption without Social Media (Article Originally published in BuildBookBuzz)

Many authors think they can’t promote a book without using social media. That’s bad news for the countless who don’t enjoy using social networks or don’t want to learn how to use them effectively. (Are you one of them?)

There’s good news, though! Those who think they can’t promote books without Facebook, Twitter, Pinterest, or any other social network are wrong. Publishers and authors promoted books successfully long before the advent of social media.

Those of you who want to avoid using social networks can do just that and enjoy success without posts, tweets, shares, or updates. But you can’t do nothing – you have to use other tactics to reach your target audience.

Learn nine non-social media tactics you can use to promote fiction and nonfiction in this week’s article:

Marketing beyond social media

When I asked authors in the Build Book Buzz Facebook group what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”

Easy.

Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.

With that in mind, here are nine things you can do to promote your book without logging in to a single social media account. They’re in no particular order.

1. Guest blogging

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and contacting the owners to propose that you write an article for the blog that will interest its readers.

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well.” Here’s more advice on “How to be a great guest blogger.”

2. Book fairs

Exhibiting at these local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments. If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.

3. Publicity

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find lots of information about how to get publicity on this site.

Typing “publicity” into the search box on the right generates a list of articles, as does searching for “media.”

The “Book Marketing 101″ courses (one each for both fiction and nonfiction) on the training page also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates.

4. Create a holiday

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling Raggedy Ann’s “real” story could create Raggedy Ann Day),  and you have to spread the word about the special day you’ve created (publicity is a good option).

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events. The deadline for the next book is April 15.

If your holiday is quirky, contact the folks at Holiday Insights to get listed on their site.

5. Speaking

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.

Authors and public speaking: 5 reasons to be an author who speaks” will talk you into speaking to groups about your favorite topic.

6. Email marketing

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?

Nothing.

But you own your email list. Even Mark Zuckerberg can’t take that away from you.

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list,” then read, “What should I send to my author e-mail list?

7. Book signings

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity.” Learn what popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings.” Get how-to tips from “Your book signing event tool kit.”

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.

8. Create an event with other authors

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo. Collectively, you can Entertainmentattract a large audience of people who enjoy reading the types of books you write.

9. Meet with a book club

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs.”

Pick the one option of all of these that appeals to you the most and learn how to do it well. You will see that you enjoy book promotion more — so you’ll probably do more of it. That, in turn, will lead to more success.

Take that, Twitter.

What do you do to promote your book that doesn’t involve social media? 

– See more at: http://buildbookbuzz.com/promote-a-book-without-using-social-media/#sthash.hsoxgoBw.dpuf

Bookworld Clearance Sale: Fiction, Crime, Thrillers, Fantasy, Cookbooks And Others

 

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The Branches Of Time

Luca

 

The population of the island of Turios is mercilessly exterminated by the workings of black magic. Only Bashinoir, badly wounded, his wife Lil, and the Priestess Miril have survived. Determined to give their loved ones a worthy burial, the three soon discover that the corpses have disappeared.

Their only hope for salvation now lies in the magical protection of the Temple, as sinister threats continue to pursue them. A shadow spreads over their hearts, dividing and destroying them, as their bodies appear to be fading away. Feeling increasingly isolated, Bashinoir watches as the two women grow closer…

In the Kingdom of Isk, wizards and wisemen alike must bow down before the insatiable King Beanor, whose greed for power and war is matched only by his hunger for sex. A young woman he has chosen as his next bride does not, however, wish to surrender her freedom to love and live. Will games and tricks under the sheets turn the tide in a war that has lasted thousands of years?

The Author

Research, science, science fiction and high technology: this is the world of Luca Rossi, and the main themes that run through his literary work. He believes the internet provides a tool to bring people together and make the world a more open, fair and democratic place.

In 2013 he published Galactic Energies, a collection of short stories set in a universe where not just the laws of physics, but also the laws of eros, passion, desire and the spirit are a little different than our own. He was born in Turin on April 15th, 1977.

He likes to ride his bike, take walks through nature and spend most of his free time with his family.          http://www.amazon.com/Luca-Rossi/e/B009HPH16A 

Housing Works Bookstore Café Shows How Indie Bookstores Can Win In The Age Of Amazon

Original article posted at Huffpost Art & Culture: April 25, 2015.

INDIE

Remember The Shop Around the Corner? The charming children’s bookstore tragically had to close its doors in 1998 after Fox Books — a big box store with lattés, low prices and unbeatable selection — ran it out of business.

Sure, that’s just the plot of the classic Meg Ryan-Tom Hanks vehicle “You’ve Got Mail,” but it was never purely fiction. The battle between Ryan’s tiny independent bookstore and Hanks’ behemoth was being played out, with admittedly less romance, all over the country.

Barnes & Noble Booksellers and Borders offered the bulk discounts and enormous selection long-standing indies could not, and the latter began to shutter at an alarming rate. Thousands of booksellers — nearly 40 percent, in fact — left the independent stores’ American Booksellers Association in the late ‘90s, according to New York magazine.

A modern “You’ve Got Mail,” however, might pit Fox Books as the plucky underdog against Internet sales titan Amazon. In 2011, Borders left the arena, unable to compete with Amazon’s still-lower prices and the customer’s ability to buy books without even leaving home. Barnes & Noble remains, but seems a shell of itself; it’s been closing stores and trying futilely to compete with Amazon online.

And now, The Shop Around the Corner is making a surprise comeback. Indie bookstores have been resurgent in recent years, filling the void of brick-and-mortar shopping left by closing big-box bookstores. How are these bookshops succeeding where Borders buckled?

Housing Works Bookstore Café, part of the Housing Works charity in New York City, which provides housing and other services to people living with HIV/Aids, perfectly exemplifies the answer. While walking into a generic big-box bookstore feels a lot like shopping at a slightly more expensive, slightly less convenient version of Amazon, walking into Housing Works feels worlds apart.

The shelves are lined with an idiosyncratic array of donated and used books, including a shelf of donated galley copies. The beautiful, sunny space centers on a cozy café space, the ideal place to get lost in a stack of potential purchases and a coffee for an afternoon. The staff are passionate volunteers and nonprofit employees ready to welcome you and recommend the best book for you. You can come back — not just for readings or celebrity book signings, but for speed dating with book geeks, arty trivia, or even your wedding, if you want.

Housing Works, like so many beloved indie bookstores, offers something that Amazon can’t do better. They’re turning book-shopping into an opportunity to reconnect as communities, and it turns out that’s something readers still want.

The Dead Lands, A Novel By Benjamin Percy

In Benjamin Percy’s new thriller, a post-apocalyptic reimagining of the Lewis and Clark saga, a super flu and nuclear fallout have made a husk of the world we know. A few humans carry on, living in outposts such as the Sanctuary-the remains of St. Louis-a shielded community that owes its survival to its militant defense and fear-mongering leaders.

Dead 7

Then a rider comes from the wasteland beyond its walls. She reports on the outside world: west of the Cascades, rain falls, crops grow, civilization thrives. But there is danger too: the rising power of an army that pillages and enslaves every community they happen upon.

Against the wishes of the Sanctuary, a small group sets out in secrecy. Led by Lewis Meriwether and Mina Clark, they hope to expand their infant nation, and to reunite the States. But the Sanctuary will not allow them to escape without a fight.

The Author

Benjamin

Benjamin Percy is the author of the novels Red Moon and The Wilding, and two short story collections, Refresh, Refresh and The Language of Elk. His writing has appeared in Esquire, GQ, Time, Tin House and elsewhere. His honors include the Pushcart Prize, an NEA grant, the Plimpton Prize for Fiction, and a Whiting Award. Raised in the high desert of central Oregon, he lives in Minnesota.

http://www.hachettebookgroup.com/titles/benjamin-percy/the-dead-lands/9781455528240/

 

Prodigal Son

Twin boys grow up in the same family, in the same town. Dramatically different, they become bitter enemies, even as children. One good, one bad. One leaves his peaceful hometown, but when all else fails, the prodigal son returns, twenty years later. The reunion of brothers, sweet and healing at first, exposes shattering revelations of good and evil. #1 New York Times bestselling author Danielle Steel tells a brilliant, suspenseful story of suspicion, betrayal, and a life-and-death struggle for survival. Which twin is good and which is evil, as the tables turn again and again?
Prodigal 

PRODIGAL SON
 
In a matter of days, Peter McDowell loses everything he has worked so hard for—his wealth, his property, his livelihood as a star investment banker. And then it gets worse. The stock market crash not only plunges Peter into joblessness, it causes a rift in his marriage that he cannot repair. Stripped of everything, he has only one place to retreat: a lakeside cottage he inherited from his parents, who left most of their modest estate to Peter’s twin. With no other choice, the prodigal son goes home.A beloved small-town doctor, a devoted family man, and a pillar of his community, Michael McDowell serves others without regard to personal gain. Only Peter knows how Michael manipulated their parents when the boys were young, ultimately driving Peter away. At first, he dreads seeing Michael again. But, to his surprise, their reunion is tender and real. Only later, as Peter mulls over his late mother’s journals, does the truth begin to emerge, as realization and panic begin to set in. Who is his twin? Is the façade real, or does something terrifying lie beneath? Imagination or a reality too terrifying to believe?

In a race for time, Peter throws caution to the winds to find the truth. What he discovers will change their lives forever, the lives of their children, and an entire town.

Powerful, poignant, and filled with complex and layered characters, Prodigal Son is a riveting novel of secrets, salvation, and redemption from master storyteller Danielle Steel.

From the Hardcover edition.

The Author
EMY
DANIELLE STEEL is one of the world’s most popular authors, with over 650 million copies of her novels in print. She is published in 69 countries and 43 languages. Her many international bestsellers include PegasusA Perfect LifePower PlayWinners, First Sight, and Pure Joy, about the dogs she and her family have loved. In 2002 Steel was decorated by the French government as an “Officier” of the distinguished Order of Arts and Letters and in 2014 was named “Chevalier” of the Légion d’Honneur, its highest honor. She is the mother of nine children and lives in Paris and San Francisco with her two Chihuahuas, Minnie and Blue.
*************************************************************
Danielle Steel es sin duda una de las novelistas más populares en todo el mundo. Sus libros se han publicado en cuarenta y siete países, con ventas que superan los quinientos ochenta millones de ejemplares. Cada uno de sus lanzamientos ha encabezado las listas de bestsellers de The New York Times, y muchos de ellos se han mantenido en esta posición durante meses.
Other books of Danielle Steel available here:
country

 

The Girl On The Train

A debut psychological thriller that will forever change the way you look at other people’s lives.


Train

Rachel takes the same commuter train every morning. Every day she rattles down the track, flashes past a stretch of cozy suburban homes, and stops at the signal that allows her to daily watch the same couple breakfasting on their deck. She’s even started to feel like she knows them. “Jess and Jason,” she calls them. Their life—as she sees it—is perfect. Not unlike the life she recently lost.

And then she sees something shocking. It’s only a minute until the train moves on, but it’s enough. Now everything’s changed. Unable to keep it to herself, Rachel offers what she knows to the police, and becomes inextricably entwined in what happens next, as well as in the lives of everyone involved. Has she done more harm than good?

A compulsively readable, emotionally immerse, Hitchcockian thriller that draws comparisons to Gone Girl, The Silent Wife, or Before I Go to Sleep, this is an electrifying debut embraced by readers across markets and categories.

The Author

Paula

Paula Hawkins worked as a journalist for fifteen years before turning her hand to fiction. Born and brought up in Zimbabwe, she moved to London in 1989 and has lived there ever since. The Girl on the Train is her first thriller. It is being published all over the world and has been optioned by Dreamworks.

http://www.amazon.co.uk/Paula-Hawkins/e/B0034Q4SHS/