Amazon’s Lawsuit Against Fake Reviews

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Original article posted on Amy Harrop’s Blog by Haya

Fake Amazon reviews. You know about them, you might have even bought a few or considered them. It really doesn’t seem that harmful initially, you’re just trying to get the ball rolling by having some reviews placed on your product, and besides, you know that it’s that great, so what harm is there in placing a few reviews? Well, according to the latest lawsuit from Amazon, those fake reviews could be really hurting the company and its integrity. Not only is Amazon stepping up its measures to ban fake reviews, but they are suing sellers of reviews to stop this practice dead in its tracks.

This lawsuit targets all fake reviews for all products. From vacuums to HDTVs, fake reviews have been a cancer that some sellers have used to boost their sales. While we will largely focus on how these reviews affect Kindle and paperback books, this lawsuit is against fake reviews for every product.

Amazon’s Wording

According to the lawsuit, Amazon expressly says that fake reviews are a method by which some sellers attempt to improve their competitive advantage by making their product seem better than what it really is. This is done by creating inauthentic and often inflated reviews that exalt the product as the savior as a genre or the best thing you can possibly buy, but the truth is that the product might be substandard or not worth all the fanfare. This also makes consumers more willing to buy the product based on the glowing reviews, though they may not really like it after they read it.

This also creates distrust in the Amazon brand, as many consumers will wonder if those five-star reviews are real, and they will understandably doubt the integrity of both reviewers and Amazon in general, which leads to reduced sales for everyone involved.

The Truth

Yes, these reviews can be misleading and they do create distrust in the Amazon brand, but let’s examine the truth of these fake reviews. First of all, it’s usually easy to spot the fake review. Most five-star reviews will either be short and sweet (ie: “really did the job, loved it!” or “this book is great, recommend it to all my friends!” or “I’m going to read this book again and again.”) or they give a very detailed look into the product to saw who it’s for and why it’s great.

Fake reviews, on the other hand, will be glowing beacons, espousing just how amazing the product is and glossing over any shortcomings. The grammar and tone will seem mechanical, like it’s not coming from a consumer, and it will use persuasive language to try to get people to buy the product. While there are certainly fake reviews that do the job and come off as consumers, the majority are fairly easy to spot.

There are also some people who wonder how serious this lawsuit is because Amazon recently had an expose about how bad their working conditions are, and they might be using this lawsuit to both distract and to shine light on how consumer-friendly they are. While it’s hard to tell for now since Amazon really is going ahead with this lawsuit, their intentions might be less than pure.

Do Fake Reviews Really Work?

As stated above, most fake reviews are easy to spot, so you might think that these authors don’t get any rewards for their unethical (and possibly soon illegal) behavior, but you’d be wrong. Take the case of John Locke (not the classical writer, but a make-money-fast and novelist modern writer) who used fake reviews to gain his way to the top. For example, his book “How I Sold 1 Million eBooks in 5 Months” contains a number of fake reviews, and you can find them in many of his other books. Several of his books were bestsellers.

There’s also smaller cases like Dagny Taggart’s “Learn Spanish in Seven Days.” There are a significant number of five-star reviews, however a truly impartial review found a number of accent marks that don’t exist in the Spanish language, numerous grammatical errors that were likely made by poor online translations and very basic conversations that wouldn’t help you much in the real world. The only way to get so many great reviews with these many issues would be by buying them (https://www.washingtonpost.com/news/the-intersect/wp/2015/10/21/how-an-industry-of-amazon-entrepreneurs-pulled-off-the-internets-craftiest-catfishing-scheme/).

According to Amazon’s own internal memos, they know that at least 60% of reviews are fake, and they also understand that stopping this flood is close to impossible. While finding authors who have used these reviews to skyrocket to the top can be difficult, you can find a list of unethical authors here who have used or are suspected of using fake reviews: https://zonalert.wordpress.com/2014/08/23/onlie-ratings-and-reviews-are-fake/.

Effects on Writers

So, even if they aren’t as serious as they are pretending to be, what are the effects on writers? First of all, I hope you never bought any fake reviews or planned to. They rarely have a lasting effect (often causing more harm to your brand than good due to the associated distrust), and more than likely Amazon will be taking stronger methods to remove and block these fake reviews. They might even, though it is quite unlikely, start penalizing authors who use these tactics with harsher punishments.

It might be long and arduous, but the best thing you can do is try to coax good reviews out of people by offering an amazing product. It isn’t as instantaneous as buying one, but it’s the best and more fruitful method as these reviews will be trusted and they will help build your brand. If you have bought fake reviews, then all you can really do is wait it out and see what Amazon does with this new lawsuit. You might be safe, but it’s best to rethink your marketing strategy.

Conclusion

While this might just be a ploy to get attention away from the darker sides of Amazon, this is still a real lawsuit and Amazon is currently planning to go after sellers of these fake reviews to punish them and to show authors (and other sellers) just how serious they are about removing these reviews and restoring trust in the Amazon brand.

Regardless of their intent, it’s best to steer clear from these fake reviews. Hopefully you haven’t bought any yet, but if you were planning to, now is definitely not the time.

Link to original article: http://amyharrop.com/amazons-lawsuit-against-fake-reviews/amazon-2/

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HEALTH: Essential Benefit Of Cocoa Products

Cocoa

Thousands of people use Cocoa products, such as body cream, drink cocoa beverages and eat chocolates, yet don’t know the raw material which chocolate products are derived or how a Cocoa pod or bean looks like.

A journalist holding a Cocoa pod stops few people to see if they can find out what it is. Nobody was able to say what it was. Some said pawpaw and one said mango, that’s shocking because there is a big difference between mango and a Cocoa pod.

Ivory Coast is the leading country in West Africa producing 1.6 million tons of cocoa beans every year, making the country the world’s largest exporter, followed by Ghana. Other countries in Africa where Cocoa is grown is Nigeria, Cameroon, Togo, Liberia and Sierra Leone, which together represent more than 70% of world cocoa production.

In Africa Cocoa is also produced in Uganda, Tanzania, Madagascar, Equatorial Guinea and Sao Tome & Principe. Every year thousands tons of Cocoa beans are exported to Europe and America, which are processed to different consumer products, such chocolate bars, cosmetic products and drinks.

Cocoa trees begin to bear fruit when they are three to four years old, seldom reaching more than 7.5 meters (25 feet) high. There are two harvests in a year when the fruit is ripe. A split Cocoa pod, has the beans embedded in a soft white-jelly sweet tissue, which are dried in the sun. During fermentation the pulp which becomes a liquid drains away leaving behind the beans.

Cocoa 2

Cocoa beans used to manufacture cocoa drinks, chocolate, body creams, soaps and body lotions.

The dried beans become raw material for the manufacture of Cocoa products such as chocolate, fertilizer for cocoa, vegetables, food crops, soft drinks, alcohol, Jam, marmalade and other products. It is also widely used in cosmetic products such as moisturizing creams and soaps. In the picture is a full and half pods of Cocoa with fresh beans, when the beans are dry, from which chocolate is derived.

There are many Health benefits of consuming Cocoa Products, following the discovery that they are a rich source of catechins, which are polyphenols of the flavanol group, and which are believed to protect against heart disease, cancer, and various other medical conditions.On the skin, Cocoa butter is high in antioxidants, which help fight free radical, that is stresses and signs of aging. Women, especially Africans claim that Cocoa butter help to reduce stretch marks.

A Historical Look At The First Report of Lassa, An Ebola like Virus As Biological Warfare Product Against Africa

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By Johan van Dongen and Joel Savage

Lassa fever, an arena-virus, is an acute viral illness that typically occurs in blacks in West Africa. But why? The illness was discovered in 1969 when two missionary nurses died in Nigeria, according to the Center for Diseases Control. But again why? How trustworthy is the CDC?

Lassa fever or Lassa hemorrhagic fever (LHF) is an acute viral hemorhagic fever caused by the Lassa virus and first described in 1969 in the town of Lassa, in Borno State, Nigeria. Lassa fever is a member of the Arenaviridae virusfamily. Similar to Ebola clinical cases of the disease had been known for over a decade but had not been connected with a viral pathogen. The infection is endemic in West African countries, resulting in 300,000 -500,000 cases annually, causing approximately 5,000 deaths each year. Outbreaks of the disease have been observed in Nigeria, Liberia, Sierra leone, Guinea and the Central African Republic.

History of Lassa Fever

There are seven exotic diseases of concern. Three of these, the most unpredictable are Lassa fever, Marburg-virus and Ebola virus diseases. In this article the epidemiologic and bio-warfare aspects of these diseases are discussed, with particular emphasis on exportation from their indigenous areas in Africa and on the occurrence of secondary cases. Any of these conditions fore instance could be brought into Canada, the United States of America, Belgium or the Netherlands either by aero-medical evacuation or inadvertently.

Between 1972 and 1978 there were seven occasions when Canada could have been involved with handling cases of Lassa fever an Ebola like virus. The Government of Canada has purchased several containment bed and transit isolators. These units, with filtered air under negative pressure, accommodate infectious patients being transported and cared for without contaminating medical attendants or the environment. In casu quo under Ebola laboratory conditions.

The latest Lassa Fever patient

A New Jersey patient traveled from Liberia to Morocco to JFK International Airport on May 17th, 2015. The patient did not have a fever on departure from Liberia and did not report symptoms such as diarrhea, vomiting, or bleeding during the flight, according to the CDC.

His temperature was taken on arrival in the U.S. and he did not have a fever at that time. One day later on May 18th, the patient went to an undisclosed hospital in New Jersey with symptoms of a sore throat, fever and tiredness, according to the CDC.

According to the hospital, he was asked on May 18th about his travel history and he did not indicate travel to West Africa. The patient was sent home the same day and on May 21st returned to the hospital when symptoms worsened, according to the CDC.

The plaque reduction neutralization test (PRNT) has been used routinely in serological studies with such arena-viruses

The first scientific publication about the Lassa virus, an Ebola like virus, is written by C. Armstrong in 1934; “Experimental lymphotropic chorio meningitis of monkeys and mice produced by a Lassa virus encountered in studies of the 1933 St. Louis Enchephalitis Epidemic, Public Health Rep. 49: 1019 -1027 (1934).

The mentioned scientific plaque reduction neutralization tests (PRNT) in 1933, used in the forties of the last century and long time before the first outbreak in 1969 in Lassa, Nigeria, to us was the first indication that the biological warfare scene did experiments in Africa in order to look for a biological warfare product.

Nowadays Lassa fever is an acute and sometimes severe viral hemorrhagic illness endemic in West Africa. One important question regarding Lassa fever is the duration of immunoglobulin G (IgG) antibody after infection. We were able to locate three people who worked in Nigeria dating back to the 1940’s, two of whom were integrally involved in the early outbreaks and investigations of Lassa fever in the late 1960’s, including the person from whom Lassa virus was first isolated. Two persons had high titer of Lassa virus-specific IgG antibody over 40 years after infection, indicating the potential for long-term duration of these antibodies. One person was likely infected in 1952, 17 years before the first recognized outbreak.

Background of Lassa virus

Though first described in 1934 and later in the 1940’s and 1950’s, the virus causing Lassa disease was not publicly and officially identified until 1969. The virus is a single-stranded RNA virus belonging to the virus family Arenaviridae.  . Normally about 80% of people who become infected with Lassa virus have no symptoms. One in five infections result in severe bleeding disease, where the virus affects several organs such as the liver, spleen and kidneys.

It is said that normally Lassa fever is a zoonotic disease, meaning that humans become infected from contact with infected animals. The animal reservoir, or host, of Lassa virus is a rodent of the genus Mastomys, commonly known as the “multimammate rat.” Mastomys rats infected with Lassa virus do not become ill, but they can shed the virus in their urine and faeces.

But these rats were infected by scientists, such as Cooper in 1961 and many others before in laboratory models and then set free in the the environment of for instance Lassa, Nigeria, to be precise on blacks in Africa, in order to look after the effects.

Because the clinical course of the disease is so variable, detection of the disease in affected patients has been difficult and that’s why it can be used as a biological warfare agent. However, when presence of the disease is confirmed in a community, prompt isolation of affected patients, good infection protection and control practices and rigorous contact tracing can stop outbreaks.

NOTES:

Ebola like viruses existed long before the first outbreaks in laboratory condition.

  • The first scientific publication about the Lassa virus is written by C. Armstrong in 1934.
  • The first official Ebola like outbreak appears At Marburg University in 1967 in Germany.
  • Though first described in 1934 and later in the 1940’s and 1950’s, the virus causing Lassa disease was not publicly identified until 1969.
  • Mastomys, commonly known as the “multimammate rat.” Mastomys rats infected with Lassa virus do not become ill, but they can shed the virus in their urine and faeces.
  • Because the clinical course of the disease is so variable, detection of the disease in affected patients has been difficult and that’s why it can be used as a biological warfare agent.
  • When presence of the disease is confirmed in a community, prompt isolation of affected patients, good infection protection and control practices and rigorous contact tracing can stop outbreaks.

The Lassa virus plaque assay satisfied the criteria proposed by Cooper in 1961 for determining satisfactory plaque technique

The plaque reduction neutralization test (PRNT) has been used routinely in serological studies with such arenaviruses as Junin, Machupo, and Parana. However, difficulties have been encountered in using the PRNT for Lymphocytic choriomeningitis virus LCM, while conflicting views have been expressed about the reliability and efficacy of the test with Lassa virus. They therefore investigated and evaluated the plaque assay for Lassa virus. In addition, the suitability of the PRNT for determining the potency of a serum and its efficacy in passive immunization for the treatment of Lassa fever was also investigated.

Questions:

How long can Center for Diseases Control and World Health Organization continue to fool the world and Africans? How is it possible that the Lassa virus known in the thirties, forties and fifties in laboratory circumstances, be officially known after outbreak in 1969 in Lassa town in Nigeria?

Answer:

Because it is a secret biological warfare product developed by the Nazis. Later, after the Second World War, the biological warfare product Ebola, was improved under the guidance of Nazi scientists in the United States of America as described in: “Aids and Ebola the greatest crime in medical history against mankind” amazon.com.

The domination of man to subdue others and greed, have caused much destruction in this world. People don’t care about the truth any longer, but we should always remember that when the rain falls, it doesn’t fall on one man’s roof, every health catastrophe or pandemic could easily spread to every part of this world, through terrorism when it falls into wrong hands. What happened on September 11 unexpectedly, should be a lesson for the media to start unfolding the truth about the origins of  Aids and Ebola and bring those responsible to face justice.