How To Promote A Book Without Using Social Media By Barbara Beckwith

Social 3Book promption without Social Media (Article Originally published in BuildBookBuzz)

Many authors think they can’t promote a book without using social media. That’s bad news for the countless who don’t enjoy using social networks or don’t want to learn how to use them effectively. (Are you one of them?)

There’s good news, though! Those who think they can’t promote books without Facebook, Twitter, Pinterest, or any other social network are wrong. Publishers and authors promoted books successfully long before the advent of social media.

Those of you who want to avoid using social networks can do just that and enjoy success without posts, tweets, shares, or updates. But you can’t do nothing – you have to use other tactics to reach your target audience.

Learn nine non-social media tactics you can use to promote fiction and nonfiction in this week’s article:

Marketing beyond social media

When I asked authors in the Build Book Buzz Facebook group what they’d like to learn about through this blog, several wrote a variation of “marketing beyond social media.”

Easy.

Two of my traditionally published books sold out a combined four press runs without a single tweet, post, update, or share.

With that in mind, here are nine things you can do to promote your book without logging in to a single social media account. They’re in no particular order.

1. Guest blogging

This involves finding blogs that reach your book’s target audience, studying the type of content they use, and contacting the owners to propose that you write an article for the blog that will interest its readers.

In fact, here’s a guest blog post I wrote about guest blogging: “Guest Blogging for Authors is Alive and Well.” Here’s more advice on “How to be a great guest blogger.”

2. Book fairs

Exhibiting at these local and regional events lets you meet and converse with readers, network with other authors in your genre, and learn more about industry developments. If exhibiting doesn’t appeal to you or isn’t in your budget, attend anyway — you can still talk to other attendees, connect with other authors, and so on.

3. Publicity

People often confuse publicity with advertising. Publicity is the free exposure you get when you’re interviewed by or mentioned in the news media. I’m a national award-winnig former publicist, so you’ll find lots of information about how to get publicity on this site.

Typing “publicity” into the search box on the right generates a list of articles, as does searching for “media.”

The “Book Marketing 101″ courses (one each for both fiction and nonfiction) on the training page also teach you how to generate book publicity. You can get the tools you need — templates for pitch letters, creating and practicing memorable sound bites, the messages you share, radio email pitches, and so on — in Build Book Buzz Publicity Forms & Templates.

4. Create a holiday

It’s easy enough to create a holiday and select the annual date for it. But it’s not enough to just pick a date and call it your own. For it to have book marketing value, it has to have a direct link to your book or something in your book (for example, the author of a novel or children’s book telling Raggedy Ann’s “real” story could create Raggedy Ann Day),  and you have to spread the word about the special day you’ve created (publicity is a good option).

Once you’ve got your concept and date, get it listed in Chase’s Calendar of Events. The deadline for the next book is April 15.

If your holiday is quirky, contact the folks at Holiday Insights to get listed on their site.

5. Speaking

Speaking, which is particularly effective for promoting memoirs, has evolved to include more than standing in front of a group and sharing information they’re interested in hearing. Now it includes presenting at virtual (online) conferences and being interviewed on podcasts.

Authors and public speaking: 5 reasons to be an author who speaks” will talk you into speaking to groups about your favorite topic.

6. Email marketing

Social media serves a purpose, but if the social networks you use disappeared tomorrow, what would you be left with?

Nothing.

But you own your email list. Even Mark Zuckerberg can’t take that away from you.

Build a fan base and get to know many of them better by creating an email newsletter that encourages recipients to share information with you. Get an overview of the process in “Building your author e-mail list,” then read, “What should I send to my author e-mail list?

7. Book signings

This is a great tactic for extroverts, especially those who enjoy public speaking, because today’s book signings are about entertainment, not books.

Jane Sutter Brandt explains how she had a blockbuster event in “How to sell out at a book signing without being a celebrity.” Learn what popular young adult author Megan McCafferty does at her book signings to keep people engaged and entertained in “Best selling YA author Megan McCafferty adds unique signature feature to book signings.” Get how-to tips from “Your book signing event tool kit.”

Consider doing yours at a venue that’s related to your book’s topic instead of a bookstore, too.

8. Create an event with other authors

Do this locally at a library or at a function room at a book lover’s conference such as the Dayton Book Expo. Collectively, you can Entertainmentattract a large audience of people who enjoy reading the types of books you write.

9. Meet with a book club

You don’t need social media to find and connect with book clubs. You do need to write the type of book that clubs read, though, and you need to do a few other things, as well (including finding book clubs). Learn how it works in “Authors and book clubs.”

Pick the one option of all of these that appeals to you the most and learn how to do it well. You will see that you enjoy book promotion more — so you’ll probably do more of it. That, in turn, will lead to more success.

Take that, Twitter.

What do you do to promote your book that doesn’t involve social media? 

– See more at: http://buildbookbuzz.com/promote-a-book-without-using-social-media/#sthash.hsoxgoBw.dpuf

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THE LIEBSTER AWARD

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I have been nominated for the LIEBSTER AWARD! I give thanks to Tammy at https://tammymezera.wordpress.com/    for this prestigious nomination. The significance of the Liebster Award is to discover or recognize new bloggers around the blog-sphere. It’s a great way to welcome and promote their niche in the blogging community.

My nominees are : Erospea at  https://erospea.wordpress.com

2. Skipah’s Realm at http://skipahsrealm.com/the-door-county-experience/

3. Pinuccia at https://elvira513.wordpress.com/2013/05/09/nicchia-da-giardino/

4. Edwina at http://edwinasepisodes.com/

5. Allison Maruska at http://allisonmaruska.com/2015/10/17/does-your-story-need-more-tension-add-a-dash-of-dramatic-irony/

6. Orange Pond Connect at https://orangepondconnects.wordpress.com/

7. Tess M Garfield at https://tessmgarfield.wordpress.com/

8. Kate M Colby at http://katemcolby.com/

9. Leftover Recipes at https://leftoverrecipes.wordpress.com/

10. Tribalmysticstories at http://tribalmystic.me/2015/10/14/story-telling-at-its-best/

Tammy’s Questions

What is your most difficult subject to write about? -Science.

  1. Conversely, what is your favorite subject to write about? –Drug abuse and teenage pregnancy.
  2. Snacks – sweet or savory? -Delicious.
  3. How do you get out of bed in the morning when you don’t feel like doing so? –Force to lift myself up.
  4. How have your life challenges changed you-are you stronger, bitter, a cynic, disillusioned, happier, etc? –Life challenges are lessons which have shaped my life positively.
  5. Weather – 4 seasons or mild all year round? –Some seasons are mild and sometimes severe.
  6. Reading – fiction or non-fiction, e-books or actual books (or “Who has time to read?”)? –I love reading non-fiction books, especially when adventurous or exciting. 
  7. Social Media – fun or necessary evil? –Both have advantage and disadvantage.

My questions to nominees:

  1. If you are to play a significant role to save our decaying society, what would you write about?
  2. If your partner comes home from work very hungry, which easiest and quick food can you make for him/her?
  3. If you are to interview a famous writer, what would you ask him/her?
  4. What do you fear most in your life?
  5. Will you be nervous if invited to speak to an audience for the first time?
  6. What do you hate most in your life?
  7. What inspired you to follow your passion as a writer?
  8. Will you give up writing when you are trying very hard but your book is not selling well?
  9. What do you want to achieve in the next ten years as a writer?
  10. What is the best book you have ever read?

The rules are as stated:

1) Thank the person who nominated you.

2) Display the award.

3) Nominate 10 more bloggers with 10 new questions.

4) Answer the questions that the nominator made.

5) Notify the nominees.

The Heart Has No Colour, No Country, No Religion, No Sex

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Andrea: Her wise comment inspired me to write this article.

I do write a lot, but I have to admit that some of my writings were created from comments of readers or my followers. As writers or bloggers, when we read comments on articles: How seriously do we take them, ponder over them to see their usefulness, significance and effect?

Many argue that it’s not good to make comment, but I say that It’s good to comment on articles, but if you don’t have anything significant to say, please shut your mouth, because your comment can give you the respect you deserve and the same comment can put you into a very big trouble, because of the bad things you said.

Believe me some comments worth more than silver and gold. It can change one’s life and the way you think, especially if you don’t have any love in your heart for someone. There are many problems and almost all these problems were caused by man. Pride, superiority and racism are some of the problems tearing our society apart today, yet no one wants to be called a racist.

Recently I posted an article captioned “Who Says There Is No Happiness Or Love In Africa?” The fact that Africa is a continent which has suffered a great deal of wars, ethnic conflicts, slavery and man-made diseases, many think they don’t have love for each other. Frankly speaking, a poor African can easily share his food with a friend, than a rich man in a developed country.

This particular article I wrote, didn’t generate much comment, but the only comment I had was awesome and inspiring. It touched my soul to read it over and over, allowing it to geminate in me, to add it to the little I have and share  with others.

According blogger Andrea, who runs this Italian blog: ‘Libera mente & Critica mente’:

Each person has a heart, and in each heart there is Love.

So everyone of us has Love in his/her heart.

The heart has no colour, no Country, no religion, no sex.

So Love has no colour, no Country, no religion, no sex.

Too many times, unfortunately, people forget to be human, and that have a heart…

https://liberamentecriticamente.wordpress.com/

I hope everyone agrees with me that this quotation or comment is awesome and carries wisdom? Thank you Andrea.

The Essence Of Blog Recognition And Nomination

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(Nominated for both Blogger Recognition and Sunshine Blogger Awards.)

There are thousands of writers and authors but not everyone blogs. In our present society, where by the desire of reading is rapidly declining, you should count yourself a lucky one, when you have followers, readers interested in your blog and others that recognize your blog as good.

Every year, different blog recognition and nomination take place under committee of bloggers to determine the best blog. This gives every blogger the opportunity to compete with other bloggers. If your blog is evaluated and you win, you are honoured or awarded. It’s therefore rewarding and satisfying when you are nominated, even though vote leads to your success of winning.

I have been writing without ceasing, since it’s my passion. At the latter part of this year, I have been nominated twice. I received a mail confirming my nomination for ‘The Blogger Recognition Award’ from the well known author William Chasterson and my second nomination for ‘Sunshine Blogger Award’ by Purpleslobinrecovery, both active bloggers.

I give my sincere thanks to the two great bloggers, for their kindness and recognition for my blog. Nomination doesn’t necessarily mean you’ve won the ‘Trophy,’ since you are competing with other bloggers, but it satisfying to know that there are some followers and people out there who are interested in what you write.

Despite my passion as a writer, I dwell on the support of my followers and readers, because their likes and comments inspire me in certain ways. I learn from each comment and usually creates articles from what they say. I therefore give thanks to my followers and readers that despite how busy engaged to other activities, they still find time to visit my blog.

Experienced WordPress Bloggers I Need Your Help

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I’m completely new to WordPress. It’s  about a year now since I commenced posting articles on my blog. Even though WordPress is one of the most comfortable sites to use, I’ve encountered a problem which I’m finding it difficult to solve.

About six months ago, when I logged in, I was directed to a fresh page, instead of my original platform. I mistakenly published an article, before I realized that it was a fresh page. Since then I have two WordPress sites with the same admin url address. I tried to delete the article and the entire blog, but I was warned deletion will also affect my old blog, since the url address is the same.

Now anytime I log in to my old blog, it directs me to the new site I mistakenly publish the article.  I’m not interested and want to get rid of it completely, can anyone please give me directives on how to solve this problem. I have been working on this for the past three days without solution. Some readers can’t locate my original blog and giving comments at the wrong place.

This is the link of url to the blog I mistakenly published the article: https://joelsavage.wordpress.com/2014/11/11/the-failure-of-the-media-and-the-lost-of-its-ethics-and-credibility/ and the link of my original blog.

https://joelsavage1.wordpress.com

Social Media Tips: How To Increase Your Text Or Font Size in WordPress

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WordPress is a social platform made easy with essential tools, to make it simple and easy for the blogger and website owners. For example it has ‘Akismet’ anti-spam plugin which stops spam comments and trackbacks. Besides, WordPress has provided ‘Jetpack’ plugin that gives access to hosted features automatically.

I am completely new to WordPress, but because they made it easy and simple for bloggers to enjoy using the platform, I’m getting familiar to many things. Online and on the support platform of WordPress, there are several questions over how to change the font size to make it easy for some readers that find it difficult to read.

I painstakingly followed the instructions to increase the size of the text of the theme I’m using but all were abortive. Just as I was about to give up, I discovered how easy it was. Below is a simplest and easiest way to increase your text.

  • At the top left hand corner of your blog you see ‘My Sites’ at near ‘W’, the logo of WordPress.
  • Point your mouse cursor on it, then comes underneath ‘View Site, WP admin, Stats, Pages, Media, News etc.
  • Under ‘LOOK AND FEEL’ click ‘Customize.’ A customizing window opens with this message ‘You are customizing ……………. (The name of your blog is written there.)
  • Then follows ‘You are customizing …………….(That’s the name of the Theme you are using.)
  • Point your cursor to ‘Customize’ and click. Underneath appears

Custom Design

Site Title and Tagline

Colors and Background

Fonts

Header Image etc.

Click ‘Fonts’ when the window of the fonts widget opens, increase the size of your text the way you want it and then SAVE IT. (Don’t forget to save it. View your blog and you see how large and beautiful your articles are seen.

Should Writers Respond to Comments on Their Articles?

 

 

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Original article by Yael Grauer, published by The Freelancer

When I first started writing, everyone always warned me to stay far, far away from the comments. Perhaps I’m narcissistic—or a glutton for punishment—but I found it nearly impossible to stop myself from checking in. When writing for MMA sites, I’d read through insult after insult written by teenagers living in their parents’ basement (our core audience), which was never a pleasant experience.

The free weekly paper that paid me pennies to blog about food after it fired its full-time food writer clearly didn’t have the staff to moderate comments. Whenever I’d give a restaurant a good review, I’d get to sift through weird conspiracy theories about how I was secretly coerced into saying nice things because of some kind of advertising deal that didn’t actually exist. I always felt slightly betrayed that these sites hung us writers out to dry by not moderating at all. I rarely responded, though I was tempted to create fake accounts to argue with readers about how I was right. I always wondered if the wrath of commenters would taint how editors viewed my work.

I was a ghostwriter for a couple of large health websites, always surprised at how the people I ghosted for reacted to the comments. They’d expect rewrites and revisions over minor nitpicks, even if the commenter was wrong.

Sites have wildly different opinions on whether journalists should engage with readers. Some sites don’t seem to pay attention, while others—such as MindHut and SparkLife—even go so far as rewarding writers who get a certain amount of upvotes when responding to comments.

Continuation link: http://contently.net/2015/07/30/stories/writers-respond-comments-articles/