WHAT JOURNALISM SKILLS CAN BE USED DIRECTLY IN CONTENT MARKETING?

Journalism 2Original article published in The Authentic Storytelling Project by Christoph Trappe

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one.

Meeting deadlines

Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. Deadlines mean something and are met. When they aren’t, chances are the journalism career won’t last long. In content marketing, deadlines are also important and when they are met it can set teams apart from those who see deadlines as suggestions.

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