Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities.
After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to:
  • Create a sales-oriented profile and connections policy to attract more leads
  • Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
  • Set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website
  • Optimize your Linkedin presence as part of your social media optimization efforts.
  • and much more.

This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

The Author
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Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA in Social Media Marketing Program.
            As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.
            Maximize Your Social is Neal’s third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
The author is offering one of his books to readers free, which can be downloaded at: http://goo.gl/8nWl89
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