Last year, German news publishers speed their fight to cut of the advertisement revenue that Google earned, when it publishes parts of their news article. In another development, the publishers’ society, filed a suit against the internet search-engine after they refused to negotiate and pay compensation.
In the past, Google has won a number of legal actions filed against them, but it may be likely that they may not escape the wrath and anger of the European Union this time. After a five year probe, CCTV’s Jack Parrock, in Brussels, filed a report against Google, accusing them of cheating, consumers.
The EU says the internet giant took advantage of competitors and shoppers – by manipulating search results. The dominant Google drives about 90 percent consumers in Europe, unfairly directing the public to its own services. Specifically, this is about shopping, and taking unfair advantage against competitors like Yelp. The issue has been percolating for years, and Google escaped at least three attempts to settle.
Google’s defense is, in part, that the world has moved on. That mobile is disrupting the ability of even a dominant web power to control much of anything. This view is shared by the International Center for Law & Economics, which says the EU is “still fighting the last war.”
In a free market, consumers and producers want to enjoy flexible services, not monopoly. Will the European Union win this case against Google? Because the giant search engine’s unfairly directing the public to its own service, against their will, means they are depriving the people of free consumer sovereignty, rich level of service and charging high prices for low quality goods and services.